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Wrap the roti. Today's fresh batch posts itself.

Social media for West Indian grocery stores, done by asking.

The roti is gone by two, and the people who wanted it find out at three. Post when the batch is ready, and they come while it is warm.

A smiling woman with curly blonde hair in a sage apron carrying a basket of roti, a jar of curry sauce, currant rolls and coconut drops, beside the robot holding a salted mackerel on paper and a coconut

The request: Roti is fresh this morning. Post it now.

  1. Tue · 9:00 amFresh roti this morning, while it lastsFacebook PagesInstagramGoogle Business ProfileScheduled
  2. Thu · 12:00 pmJust in: salt mackerel, coconut drops and currant rollsFacebook PagesInstagramScheduled
  3. Fri · 11:00 amFrom the kitchen today: curry goat and oxtailFacebook PagesInstagramGoogle Business ProfileScheduled

Less admin for West Indian grocery stores.

  • Before: Fresh roti this morning, sold out before most people knew

    Now: The batch posted the minute it is ready.

  • Before: Salt mackerel back after a month, and nobody was told

    Now: What came in, on every account that day.

  • Before: A kitchen special that only the lunch regulars see

    Now: Today's pot, with a photo, posted by eleven.

Get an hour a week back at the roti counter.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the roti counter, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Wrap the roti. The week is already scheduled.

  1. Mon
  2. Tue9:00 amFresh roti this morning, while it lastsFacebook, Instagram, Google
  3. Wed
  4. Thu12:00 pmJust in: salt mackerel, coconut drops and currant rollsFacebook, Instagram
  5. Fri11:00 amFrom the kitchen today: curry goat and oxtailFacebook, Instagram, Google
  6. Sat9:00 amSaturday hours, and what sells out firstFacebook, Google
  7. Sun

An illustration. The business and its posts are made up.

Social media post ideas for West Indian grocery stores.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Roti is fresh this morning. Post it now.”

Start with
Facebook, then Google Business Profile
Post most
Fresh roti and today's pot
Best photo
The roti stack, still warm
Never skip
Saturday hours
  • Fresh roti

    The morning it is made, and until when.

  • What came in

    Salt fish, sweets, the shelf from home.

  • From the kitchen

    Today's pot: curry goat, oxtail, jerk chicken.

  • Baked today

    Currant rolls and coconut drops.

  • Saturday hours

    Your busiest day. Say what goes first.

  • Islands on the shelf

    Jamaica, Trinidad, Guyana. Name where it is from.

Post ideas for every profession

West Indian groceries: why your Google profile matters.

People search for a West Indian grocery or a roti shop near them when they miss home cooking. A Google Business Profile with today's kitchen, what is on the shelf and your hours brings them in the same day.

Asked by West Indian grocery stores.

What should a West Indian grocery post on social media?

The morning the roti is fresh, what came in for the shelf, today's pot from the kitchen, what was baked, and your Saturday hours.

Which social media works for a Caribbean grocery or roti shop?

Facebook for the community, Instagram for the kitchen, and Google Business Profile for people searching nearby.

When should a roti shop post?

As soon as the batch is ready, and again when it is nearly gone. Tell people while they can still come.

Can I post from the counter when the roti is ready?

Yes. Send a photo and one line from your phone. Approve the draft, and it is on every account. For example: “Just in: salt mackerel, coconut drops and currant rolls”.

Wrap the roti. We'll handle the posting.

Get started