Who it's forFood trucksLeer en español
Park the truck. Today's spot posts itself.
Social media for food trucks, done by asking.
Your address changes every day, and customers can't eat where they can't find you. Say where you're parked and until when, and every account knows.
The request: Mason Street brewery lot today, 11 to 2. Post it.
- Mon · 8:00 amThis week's stops, Tuesday to SundayInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 10:30 amToday: Mason Street brewery lot, 11 to 2InstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 4:00 pmTonight at the night market, 5 until sold outInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for food trucks.
Before: Typing today's location into three apps from the driver's seat
Now: Say it once. Every account has it before you open the window.
Before: Regulars turning up after you've sold out
Now: "Sold out" goes everywhere in one message.
Before: The week's stops living only in your head
Now: The whole week's schedule posted every Monday morning.
Get an hour a week back at the truck window.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the truck window, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Park the truck. The week is already scheduled.
- Mon8:00 amThis week's stops, Tuesday to SundayInstagram, Facebook
- Tue
- Wed10:30 amToday: Mason Street brewery lot, 11 to 2Instagram, Facebook, Google
- Thu
- Fri4:00 pmTonight at the night market, 5 until sold outInstagram, Facebook
- Sat9:00 amBooking private events and weddings for springInstagram, Facebook, Google
- Sun
An illustration. The business and its posts are made up.
Social media post ideas for food trucks.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Mason Street brewery lot today, 11 to 2. Post it.”
- Start with
- Instagram and Facebook
- Post most
- Today's location and hours
- Best photo
- The truck, the line, the plate
- Never skip
- Sold out and weather changes
Where and when
The street, the landmark, the hours. Every single day.
The week's schedule
One post on Monday that regulars save.
Sold out
It saves a trip and makes people come earlier next time.
Today's special
The thing you only made thirty of.
Events and catering
Weddings, offices, festivals. Say how to book.
Weather calls
Rain plan, heat plan, the day you stay home.
Why being findable today matters.
A truck is found by people asking where it is today. A Google Business Profile with this week's update and your usual stops, kept current alongside Instagram and Facebook, answers that before they ask.
Asked by food trucks.
What should a food truck post on social media?
Today's location and hours, the week's schedule, the special, when you sell out, and how to book private events. Location posts matter most, because your address changes daily.
How do I tell customers where my food truck is today?
Post the location and hours every morning on Instagram, Facebook and your Google Business Profile. With Spica Post you say it once to your assistant and each account gets its own post after you approve.
Which social media is best for food trucks?
Instagram and Facebook for daily locations and photos, plus Google Business Profile so people searching for food nearby find you.
Can I schedule the whole week's stops at once?
Yes. List the stops and the days, and each one is drafted and scheduled for that morning. If a stop changes, tell the assistant and the post is moved or cancelled.
Park the truck. We'll handle the posting.
