Who it's forBBQ jointsLeer en español
Tend the pit. What's on the pit posts itself.
Social media for BBQ joints, done by asking.
You've been up since four with the fire. Say what's on the pit today and when it's gone, and every account says it for you.
The request: Brisket's sold out. Ribs and sausage still going.
- Wed · 10:00 amOn the pit today: brisket, ribs, hot linksInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 10:00 amBeef ribs this weekend, until they're goneInstagramFacebook PagesGoogle Business ProfileScheduled
- Sat · 1:30 pmBrisket is sold out. Ribs and sausage still goingInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for BBQ joints.
Before: People driving forty minutes for brisket that sold out at one
Now: "Brisket's gone" is on every account in a minute.
Before: Holiday pre-orders announced with a week to go
Now: The pre-order post was scheduled a month ahead.
Before: A perfect slice photo nobody saw
Now: Send the photo. It's posted before the doors open.
Get an hour a week back at the pit.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the pit, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Tend the pit. The week is already scheduled.
- Mon
- Tue
- Wed10:00 amOn the pit today: brisket, ribs, hot linksInstagram, Facebook, Google
- Thu
- Fri10:00 amBeef ribs this weekend, until they're goneInstagram, Facebook
- Sat1:30 pmBrisket is sold out. Ribs and sausage still goingInstagram, Facebook
- Sun5:00 pmWhole briskets for the holiday: order by the 15thInstagram, Facebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for BBQ joints.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Brisket's sold out. Ribs and sausage still going.”
- Start with
- Instagram and Facebook
- Post most
- Today's pit and what's sold out
- Best photo
- One slice, bark and smoke ring showing
- Never skip
- Holiday pre-order deadlines
What's on the pit
Post it every morning you are open.
Sold out
Honest, useful, and it teaches people to come early.
The slice
Bark, smoke ring, the bend of a rib. One photo.
Weekend specials
Beef ribs, burnt ends, whatever you only do on Saturday.
Pre-orders and catering
Whole briskets, trays, holidays, tailgates.
The fire
The wood, the hours, who tends it overnight.
BBQ joints: why your Google profile matters.
People will drive a long way for good barbecue, and they check before they leave. A Google Business Profile with current hours, today's update and real photos tells them it's worth the trip.
Asked by BBQ joints.
What should a BBQ restaurant post on social media?
What is on the pit today, what has sold out, weekend specials, close-up photos of the meat, and pre-order deadlines for holidays and catering. Daily, honest updates work better than polished adverts.
Which social media is best for a BBQ joint?
Instagram and Facebook for the daily pit update and photos, and Google Business Profile for hours and nearby searches.
Should I post when I sell out?
Yes. It saves customers a wasted trip and shows the food is in demand. Tell your assistant what is gone and the update goes to every account after you approve it.
Can I schedule holiday pre-order posts ahead?
Yes. Ask for the announcement, a reminder a week before the deadline and a last-call post in one message. All three are scheduled and you can move or cancel them later. For example: “Beef ribs this weekend, until they're gone”.
Tend the pit. We'll handle the posting.
