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Fill the chair. The open chairs post themselves.
Social media for salons and barbershops, done by asking.
Your hands are busy all day. Say what's open, what's new and whose hair turned out great, and every account is posted for the week.
The request: Two colour slots open Thursday. Tell everyone.
- Tue · 10:00 amTwo colour slots open Thursday afternoonInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 6:00 pmCopper for autumn: Dana's before and afterInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 9:00 amNow open Sundays, 10 to 4InstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for salons and barbershops.
Before: Editing captions between clients
Now: Send the photo, say a line, approve the drafts.
Before: A cancellation at 2pm and nobody knows the slot is open
Now: One message puts the opening on every account.
Before: Going quiet for three weeks when it gets busy
Now: The week is scheduled before Monday's first client.
Get an hour a week back behind the chair.
Your numbers, your sum. Move them and the figures follow.
52 hoursback behind the chair, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Fill the chair. The week is already scheduled.
- Mon
- Tue10:00 amTwo colour slots open Thursday afternoonInstagram, Facebook
- Wed6:00 pmCopper for autumn: Dana's before and afterInstagram, Facebook
- Thu
- Fri9:00 amNow open Sundays, 10 to 4Instagram, Facebook, Google
- Sat11:00 amWelcome Marcus, our new barberInstagram, Google
- Sun
An illustration. The business and its posts are made up.
Social media post ideas for salons and barbershops.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Two colour slots open Thursday. Tell everyone.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Before and after, and open slots
- Best photo
- Finished work in natural light
- Never skip
- Last-minute cancellations
Before and after
Your best advertising, with the client's permission.
Open slots
Cancellations and quiet afternoons, posted the moment they open.
New team members
Introduce them, with their specialities and their days.
Seasonal looks
What people are asking for this month.
Product of the week
What you used on a look, and that you sell it.
Hours and holidays
Late nights, Sunday opening, holiday closures.
Salons and barbers: why your Google profile matters.
People search for a salon or barber near them and pick from the first few profiles. Recent photos and updates on your Google Business Profile show you are open, busy and current.
Asked by salons and barbershops.
What should a salon post on social media?
Before-and-after photos, open appointment slots, new team members, seasonal styles, and changes to your hours. Real work from your own chairs beats stock images.
Can I post a last-minute opening quickly?
Yes. Tell your assistant the slot and it drafts the post for each account. Approve it and it publishes straight away, or at the time you choose. For example: “Copper for autumn: Dana's before and after”.
Does it post photos and video?
Yes. Attach the photo or video to your message and it is used in the post for each account, sized to that platform's limits. For example: “Now open Sundays, 10 to 4”.
Fill the chair. We'll handle the posting.
