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Do the nails. The finished sets post themselves.

Social media for nail salons, done by asking.

Your hands are busy and covered in dust. Send a photo of the set you just finished, say a line, and it's posted where clients look.

A smiling woman with curly blonde hair in a green apron with a face mask under her chin, holding a nail file and a polish brush, beside the robot in an apron with a tray of nail polish

The request: Two gel slots open this afternoon. Tell everyone.

  1. Tue · 10:00 amTwo gel slots open this afternoonInstagramFacebook PagesScheduled
  2. Wed · 6:00 pmChrome French on almond: this week's favouriteInstagramFacebook PagesScheduled
  3. Fri · 9:00 amWalk-ins welcome Saturday, 9 to 6InstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for nail salons.

  • Before: Fifty photos of great sets and no time to post one

    Now: Send the best one. It's on every account today.

  • Before: A no-show at 3pm and an empty chair

    Now: One message tells every account the slot is open.

  • Before: Holiday designs posted after the holiday

    Now: The autumn and holiday sets were scheduled weeks ahead.

Get an hour a week back at the nail table.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the nail table, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Do the nails. The week is already scheduled.

  1. Mon
  2. Tue10:00 amTwo gel slots open this afternoonInstagram, Facebook
  3. Wed6:00 pmChrome French on almond: this week's favouriteInstagram, Facebook
  4. Thu
  5. Fri9:00 amWalk-ins welcome Saturday, 9 to 6Instagram, Facebook, Google
  6. Sat
  7. Sun5:00 pmNew: builder gel and Russian manicures with LinhInstagram, Google

An illustration. The business and its posts are made up.

Social media post ideas for nail salons.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Two gel slots open this afternoon. Tell everyone.”

Start with
Instagram, then Google Business Profile
Post most
Finished sets and open slots
Best photo
One hand, close up, in daylight
Never skip
No-shows and walk-in hours
  • Set of the day

    One close-up in good light, with the shape and the colour named.

  • Open slots

    No-shows and quiet afternoons, posted the moment they open.

  • Seasonal designs

    Autumn tones, holiday sets, wedding season, back to school.

  • New services

    Builder gel, dip powder, pedicure chairs, a new technician.

  • Walk-in hours

    Say when people can turn up without booking.

  • Aftercare

    How to make a set last, in two sentences.

Post ideas for every profession

Nail salons: why your Google profile matters.

People search for a nail salon near them and choose from the photos. A Google Business Profile with this week's sets, current walk-in hours and a recent update looks open and busy.

Asked by nail salons.

What should a nail salon post on social media?

Close-up photos of finished sets, open appointment slots, walk-in hours, seasonal designs and new services. Real work from your own tables beats reposted inspiration photos.

Which social media is best for nail salons?

Instagram, because clients choose a nail tech by looking at sets. Then Google Business Profile, so nearby people searching for a nail salon find you with fresh photos.

How often should a nail salon post?

Three or four times a week works well if you have the photos, and you almost certainly do. One message with a few photos can schedule the whole week.

Can I post a last-minute opening?

Yes. Tell your assistant the slot and it drafts the post for each account. Approve it and it publishes straight away, or at the time you choose. For example: “Chrome French on almond: this week's favourite”.

Do the nails. We'll handle the posting.

Get started