Work the comal. Today's pupusas go out anyway.

Social media for pupuserías and Salvadoran restaurants, done by asking.

Every pupusa is made by hand, to order, all day. Say what's special today and it's posted while your hands stay on the masa.

Get started See how it works

Tue · 11:00 amPupusas revueltas, hot off the comalInstagramFacebook PagesGoogle Business ProfileScheduled
Thu · 5:00 pmPupusa combo: any three, curtido and a drinkInstagramFacebook PagesScheduled
Sat · 8:00 amSopa de gallina india this weekendInstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for pupuserías and Salvadoran restaurants.

Before: Revueltas on the comal and only regulars know
Now: Say it once. It's on every account before the lunch rush.
Before: Tamales for the holidays ordered by word of mouth
Now: The order-by post was scheduled weeks ahead.
Before: A Google profile with no photos of your own food
Now: A fresh photo from your comal on the profile every week.

Get an hour a week back at the comal.

Hours a week you spend on social media1 hourWhat an hour of your work earns$60

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the comal, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Work the comal. The week is already scheduled.

Mon
Tue11:00 amPupusas revueltas, hot off the comalInstagram, Facebook, Google
Wed
Thu5:00 pmPupusa combo: any three, curtido and a drinkInstagram, Facebook
Fri
Sat8:00 amSopa de gallina india this weekendInstagram, Facebook, Google
Sun5:00 pmOrder tamales for the holidays by the 20thFacebook, Instagram, Google

An illustration. The business and its posts are made up.

Social media post ideas for pupuserías and Salvadoran restaurants.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Revueltas hot off the comal. Post it before lunch.”

Start with: Google Business Profile, then Facebook
Post most: Pupusa of the day and weekend sopas
Best photo: Pupusas on the comal, curtido beside
Never skip: Holiday tamale orders

Pupusa of the day
Revuelta, frijol con queso, queso con loroco, chicharrón. Rice or corn masa.
The comal
Hands shaping masa. A short video says it is made to order.
Weekend sopas
Sopa de gallina, sopa de res, mondongo.
Breakfast
Desayuno típico: plátanos, frijoles, crema, huevos.
Holidays and dates
National Pupusa Day in November, tamales in December.
Party orders
Pupusas by the dozen, with curtido and salsa.

Post ideas for every profession

Pupuserías: why your Google profile matters.

"Pupusas near me" is a search with a short list of answers. A Google Business Profile with photos of your own pupusas, current hours and a recent update puts you at the top of it.

Asked by pupuserías and Salvadoran restaurants.

What should a pupusería post on social media?

The pupusa of the day, short videos from the comal, weekend sopas, breakfast plates, holiday tamale orders, and party trays. Photos of your own food, made by hand, are what set you apart.

Which social media is best for a Salvadoran restaurant?

Google Business Profile, because people search for pupusas nearby, then Facebook for families and the local community, and Instagram for the food.

Can the posts be in Spanish?

Yes. Your assistant drafts in the language you write to it in, so you can ask for Spanish, English or both, and approve the version you want. For example, “Pupusas revueltas, hot off the comal” can go out in Spanish, English or both.

Can I post video from the kitchen?

Yes. Send the clip with a line about it. Video goes to Instagram, Facebook and TikTok, within each plan's file size limit. For example: “Pupusa combo: any three, curtido and a drink”.