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Measure the damage. The answers homeowners need post themselves.

Social media for public adjusters, done by asking.

A homeowner learns what a public adjuster is the week the insurer's cheque comes in low. Post the answers to what they ask first, and they already know your name when the ceiling leaks.

A smiling woman with curly blonde hair in a hard hat and sage blazer with a clipboard and a tape measure, beside the robot holding a camera and a cracked roof tile, with a bucket and a blue tarp at their feet

The request: Homeowners keep asking who pays you. Post the answer Monday at 9.

  1. Mon · 9:00 amWhat a public adjuster does, and who paysFacebook PagesInstagramGoogle Business ProfileScheduled
  2. Wed · 12:00 pmThe insurer paid, but not enough: what can be doneFacebook PagesInstagramScheduled
  3. Fri · 9:00 amA burst pipe: what to do before anything is thrown awayFacebook PagesGoogle Business ProfileScheduled

Less admin for public adjusters.

  • Before: Homeowners who think you work for the insurance company

    Now: Whose side you are on, said plainly, every month.

  • Before: Calls that come after the claim is closed and paid

    Now: When to call, and what can still be reopened, posted in rotation.

  • Before: The same five questions on every first call

    Now: One question answered a week, in your own words.

Get an hour a week back between roof inspections.

Your numbers, your sum. Move them and the figures follow.

52 hoursback between roof inspections, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Measure the damage. The week is already scheduled.

  1. Mon9:00 amWhat a public adjuster does, and who paysFacebook, Instagram, Google
  2. Tue
  3. Wed12:00 pmThe insurer paid, but not enough: what can be doneFacebook, Instagram
  4. Thu
  5. Fri9:00 amA burst pipe: what to do before anything is thrown awayFacebook, Google
  6. Sat
  7. Sun5:00 pmBefore the storm: photograph your roof and your roomsFacebook, Instagram, Google

An illustration. The business and its posts are made up.

Social media post ideas for public adjusters.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Homeowners keep asking who pays you. Post the answer Monday at 9.”

Start with
Facebook, then Google Business Profile
Post most
One answer a week
Best photo
The damage, close up, with a tape for scale
Never skip
Your licence number
  • Whose side you are on

    The homeowner's, and never the insurer's.

  • How the fee works

    A share of what is recovered, within what your licence allows.

  • Underpaid claims

    What can be reopened, and until when.

  • The first day

    What to photograph, what to keep.

  • Kinds of damage

    Water, roof, fire, mould, storm.

  • Before the season

    What to document while the house is dry.

Post ideas for every profession

Public adjusters: why your Google profile matters.

Homeowners search for a public adjuster near them the day a claim is denied or a cheque comes in low. A Google Business Profile with your licence number, the damage you handle and clear answers gets the call.

Asked by public adjusters.

What should a public adjuster post on social media?

What you do and whose side you are on, how the fee works, what to do in the first day after damage, and answers to the questions homeowners ask before they call.

Which social media works for public adjusters?

Facebook, where neighbours share what happened to their roof, Instagram for short answers, and Google Business Profile for people searching after a denial.

Are there rules on what an adjuster may post?

Yes. Your state licence sets rules on advertising and on contacting people after a loss. Your assistant drafts and you approve every post, so nothing goes out that your licence does not allow.

Can I post photos of a client's damaged home?

Only with the homeowner's yes in writing, and never with an address or a face. A close photo of a stained ceiling or a lifted shingle shows the work.

Measure the damage. We'll handle the posting.

Get started