Who it's forLaw and accounting firmsLeer en español
Do the client work. The deadline notes go out anyway.
Social media for law and accounting firms, done by asking.
Billable hours come first and the firm's pages go quiet. Say what clients need to know this month and it is posted on a partner's LinkedIn, the firm's Facebook Page and your Google profile.
The request: Quarterly estimates are due on the 15th. Remind clients.
- Mon · 8:00 amQuarterly estimates are due on the 15thLinkedInFacebook PagesGoogle Business ProfileScheduled
- Wed · 12:00 pmWhat changes when you hire your first employeeLinkedInFacebook PagesGoogle Business ProfileScheduled
- Thu · 9:00 amWelcome to Dana, joining our estates teamLinkedInFacebook PagesGoogle Business ProfileScheduled
Less admin for law and accounting firms.
Before: A deadline reminder posted the day before, if at all
Now: Reminders scheduled weeks ahead, in one conversation.
Before: Firm pages that only wake up at tax time
Now: A steady post every week, all year.
Before: Every post waiting on a partner to write it
Now: A draft is written for a partner to read and approve.
Get an hour a week back on client work.
Your numbers, your sum. Move them and the figures follow.
52 hoursback on client work, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Do the client work. The week is already scheduled.
- Mon8:00 amQuarterly estimates are due on the 15thLinkedIn, Facebook, Google
- Tue
- Wed12:00 pmWhat changes when you hire your first employeeLinkedIn, Facebook
- Thu9:00 amWelcome to Dana, joining our estates teamLinkedIn, Facebook, Google
- Fri3:00 pmOffice closed MondayFacebook, Google
- Sat
- Sun
An illustration. The business and its posts are made up.
Social media post ideas for law and accounting firms.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Quarterly estimates are due on the 15th. Remind clients.”
- Start with
- LinkedIn, then Google Business Profile
- Post most
- Deadlines and plain explanations
- Best photo
- The people at the firm
- Never skip
- Filing dates, weeks ahead
Deadlines
Filing dates and renewal dates, posted well ahead.
Plain explanations
One common question, answered in general terms.
Firm news
New people, new offices, community work.
What to bring
A checklist for a first meeting or for tax season.
Changes in the rules
What changed and who it affects, in general terms.
Hours and closures
Extended hours in busy season, holiday closures.
Law and accounting firms: why your Google profile matters.
People look for a lawyer or an accountant by searching nearby when they have a problem to solve. A Google Business Profile with recent updates and correct hours shows the firm is active and easy to reach.
Asked by law and accounting firms.
What should a law or accounting firm post on social media?
Upcoming deadlines, plain explanations of common questions in general terms, firm news and changes to hours. Posts inform; they do not advise on a specific case. Say that they are not legal or tax advice, and follow your profession's advertising rules in your state.
Who approves each post?
You do. Every draft is shown first and nothing is published or scheduled until someone at the firm approves it, so your own review rules still apply.
Can it post to our firm's LinkedIn page?
Not yet. On LinkedIn it posts to a personal profile, so a partner or a member of staff connects their own; LinkedIn company pages are not supported. Your Facebook Page and Google Business Profile do post as the firm.
Do the client work. We'll handle the posting.
