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Clean the pool. The clear pools post themselves.

Social media for pool service companies, done by asking.

You're on a route with a pole and a test kit, not at a desk. Send the green-to-clean photo, say a line, and it's posted on every account.

A smiling woman with curly blonde hair in a visor, sunglasses and shorts holding a pool skimmer net, beside the robot in a cap with a water test kit and a pool brush

The request: Two spots open on the Lakeside route. Tell everyone.

  1. Mon · 7:30 amPool openings: booking for April nowFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 1:00 pmGreen to clean in four daysFacebook PagesGoogle Business ProfileInstagramScheduled
  3. Fri · 9:00 amTwo weekly service spots open on the Lakeside routeFacebook PagesGoogle Business ProfileScheduled

Less admin for pool service companies.

  • Before: Green-to-clean photos that never leave your phone

    Now: Send both from the truck. They're posted this week.

  • Before: Opening season announced after the calendar is full

    Now: The pool opening post was scheduled in late winter.

  • Before: Room on a route and no way to tell that neighbourhood

    Now: One message names the area and posts the open spots.

Get an hour a week back on the pool route.

Your numbers, your sum. Move them and the figures follow.

52 hoursback on the pool route, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Clean the pool. The week is already scheduled.

  1. Mon7:30 amPool openings: booking for April nowFacebook, Google
  2. Tue
  3. Wed1:00 pmGreen to clean in four daysInstagram, Facebook, Google
  4. Thu
  5. Fri9:00 amTwo weekly service spots open on the Lakeside routeFacebook, Google
  6. Sat10:00 amTip: what to do to the pool after heavy rainInstagram, Facebook
  7. Sun

An illustration. The business and its posts are made up.

Social media post ideas for pool service companies.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Two spots open on the Lakeside route. Tell everyone.”

Start with
Google Business Profile, then Facebook
Post most
Green to clean and route openings
Best photo
The same pool, green then clear
Never skip
Opening season bookings
  • Green to clean

    The most convincing two photos in the trade.

  • Openings and closings

    Post early. The calendar fills quickly.

  • Route openings

    Name the neighbourhood where you have room.

  • After the storm

    What to do about debris, rain and a flooded pool.

  • Equipment jobs

    A new pump, a filter change, a heater repair.

  • Water tips

    One short answer about chemistry at a time.

Post ideas for every profession

Pool services: why your Google profile matters.

Pool owners look for a service that already works in their neighbourhood. A Google Business Profile that names the areas you cover and shows a recent green-to-clean photo makes you the obvious call.

Asked by pool service companies.

What should a pool service post on social media?

Green-to-clean before and after photos, opening and closing bookings, open spots on your routes, equipment repairs, and short water care tips. Naming the neighbourhood makes each post more useful.

Which social media is best for a pool cleaning business?

Google Business Profile and Facebook for local enquiries. Instagram suits before-and-after photos and finished renovations.

How do I fill an opening on my pool route?

Post it by area. Tell your assistant the neighbourhood and the day, and the open spot goes to your Google Business Profile, Facebook and Instagram after you approve it.

Can I schedule opening season posts ahead?

Yes. Tell the assistant the service and the date, and the post is scheduled. You can move or cancel it later by asking. For example: “Green to clean in four days”.

Clean the pool. We'll handle the posting.

Get started