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Paint the house. The finished rooms post themselves.
Social media for house painters, done by asking.
Your work photographs better than almost any trade's. Send the before and the after, say a line, and it becomes a post on every account.
The request: Booking exteriors for May and June. Post it Monday.
- Mon · 7:30 amBooking exteriors for May and JuneFacebook PagesGoogle Business ProfileInstagramScheduled
- Wed · 5:00 pmBefore and after: oak cabinets to soft whiteFacebook PagesGoogle Business ProfileInstagramScheduled
- Fri · 9:00 amOne interior slot open the week of the 14thFacebook PagesGoogle Business ProfileInstagramScheduled
Less admin for house painters.
Before: A camera roll full of finished rooms nobody has seen
Now: Send the best one each week. It's posted on every account.
Before: Exterior season half over before you announce it
Now: The exterior booking post was scheduled while it was still cold.
Before: Winter with no interior work lined up
Now: Interior slots posted in autumn, while people are planning.
Get an hour a week back on the ladder.
Your numbers, your sum. Move them and the figures follow.
52 hoursback on the ladder, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Paint the house. The week is already scheduled.
- Mon7:30 amBooking exteriors for May and JuneFacebook, Google
- Tue
- Wed5:00 pmBefore and after: oak cabinets to soft whiteInstagram, Facebook, Google
- Thu
- Fri9:00 amOne interior slot open the week of the 14thFacebook, Google
- Sat
- Sun4:00 pmTip: why the sheen matters more than the colour in a hallwayInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for house painters.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Booking exteriors for May and June. Post it Monday.”
- Start with
- Google Business Profile, then Instagram
- Post most
- Before and after, by room
- Best photo
- The same angle, before and after
- Never skip
- Exterior season bookings
Before and after
Same angle, same light. The whole pitch in two photos.
Cabinet refinishing
The most shared painting job there is.
Colour of the month
What clients are choosing, with the name of the paint.
Prep work
Sanding, patching and masking show why your price is your price.
Season openings
Exteriors in spring, interiors in winter, decks before summer.
The crew
Who will be in the house, and that they clean up.
Painters: why your Google profile matters.
Painters are chosen by photos and by postcode. A homeowner searches nearby, opens two or three profiles and looks at the work. A Google Business Profile with recent before-and-after photos and the areas you cover wins that comparison.
Asked by house painters.
What should a painting company post on social media?
Before-and-after photos, cabinet refinishing, the colours clients are choosing, prep work, and open slots by season. Photos of your own finished jobs are the strongest thing a painter can post.
Which social media is best for painters?
Google Business Profile and Facebook bring in local enquiries. Instagram suits the visual side of the work, especially cabinets and feature walls. Posting the same job to all three takes one message.
How often should a painter post?
One finished job a week is plenty. What matters is that your profiles never look abandoned when a homeowner checks them.
Can I book exterior season posts in advance?
Yes. Tell your assistant the service and the date, and the post is scheduled. You can move or cancel it later by asking.
Paint the house. We'll handle the posting.
