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Fix the leak. The on-call notice goes out anyway.
Social media for plumbers, done by asking.
You're under a sink, not in an app. Send a photo from the job, say a line, and your Google profile, Facebook and Instagram stay current.
The request: We're on call this weekend. Tell everyone on Friday.
- Mon · 7:30 amWater heater installs: same-week slots openFacebook PagesGoogle Business ProfileInstagramScheduled
- Wed · 12:00 pmBefore and after: a corroded main line replacedFacebook PagesGoogle Business ProfileInstagramScheduled
- Fri · 8:00 amEmergency call-outs this weekend: we're onFacebook PagesGoogle Business ProfileInstagramScheduled
Less admin for plumbers.
Before: A freeze warning and no post about burst pipes
Now: The freeze post goes out the morning the forecast changes.
Before: A Google profile that looks like you closed last year
Now: A new update every week, without thinking about it.
Before: Water heater installs nobody knows you do
Now: Each install becomes a post, with the brand and the size.
Get an hour a week back under the sink.
Your numbers, your sum. Move them and the figures follow.
52 hoursback under the sink, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Fix the leak. The week is already scheduled.
- Mon7:30 amWater heater installs: same-week slots openFacebook, Google
- Tue
- Wed12:00 pmBefore and after: a corroded main line replacedInstagram, Facebook
- Thu
- Fri8:00 amEmergency call-outs this weekend: we're onFacebook, Google
- Sat10:00 amTip: find your main shut-off before you need itInstagram, Facebook, Google
- Sun
An illustration. The business and its posts are made up.
Social media post ideas for plumbers.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “We're on call this weekend. Tell everyone on Friday.”
- Start with
- Google Business Profile, then Facebook
- Post most
- Emergency cover and water heaters
- Best photo
- The old pipe next to the new one
- Never skip
- Freeze warnings
Emergency availability
Nights, weekends and holidays you are covering.
Water heaters
Tank or tankless, what you fitted and how long it took.
Freeze and flood warnings
What to do before the plumber arrives.
Drain and sewer jobs
Camera footage of a root-filled line explains itself.
Two-minute tips
The shut-off valve, the running toilet, the slow drain.
Areas you cover
Name the towns. People search by them.
Plumbers: why your Google profile matters.
Plumbing is won in local search. Someone has water on the floor and calls the nearest company that looks open and trusted. Recent updates and job photos on your Google Business Profile show that at a glance.
Asked by plumbers.
What should a plumber post on social media?
Emergency availability, water heater installs, before-and-after photos of real repairs, freeze and flood warnings, and short how-to tips. Posts from your own jobs do better than generic plumbing facts.
Which social media is best for plumbers?
Google Business Profile first, because emergency searches happen there. Facebook second for local referrals. Instagram is optional, and useful if you do bathroom remodels.
How often should a plumbing company post?
Once a week keeps a Google Business Profile looking active. Add a post whenever your availability changes, such as weekend or holiday cover.
Will it keep my Google Business Profile active?
Yes. You can schedule a weekly Google update along with your Facebook and Instagram posts, so the profile always shows recent activity. For example: “Before and after: a corroded main line replaced”.
Fix the leak. We'll handle the posting.
