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Fix the AC. The tune-up reminder goes out anyway.
Social media for HVAC companies, done by asking.
The first hot week fills your phone and empties your calendar. Say the tune-up offer in March and it is posted on every account before the rush.
The request: AC tune-ups before the heat. Post the offer Monday.
- Mon · 7:30 amAC tune-ups before the heat: booking nowFacebook PagesGoogle Business ProfileInstagramScheduled
- Wed · 12:00 pmInstalled: a heat pump replacing a 22-year-old furnaceFacebook PagesGoogle Business ProfileInstagramScheduled
- Fri · 8:00 amNo-cooling calls this weekend: we're onFacebook PagesGoogle Business ProfileInstagramScheduled
Less admin for HVAC companies.
Before: The tune-up offer posted the week everyone's AC already failed
Now: The spring tune-up post was scheduled in February.
Before: A heat wave and no word that you're taking calls
Now: One message puts today's availability on every account.
Before: New installs nobody outside that street hears about
Now: Each install becomes a post with the system and the result.
Get an hour a week back on the service call.
Your numbers, your sum. Move them and the figures follow.
52 hoursback on the service call, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Fix the AC. The week is already scheduled.
- Mon7:30 amAC tune-ups before the heat: booking nowFacebook, Google
- Tue
- Wed12:00 pmInstalled: a heat pump replacing a 22-year-old furnaceInstagram, Facebook, Google
- Thu
- Fri8:00 amNo-cooling calls this weekend: we're onFacebook, Google
- Sat
- Sun5:00 pmTip: change the filter you forgot about in springInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for HVAC companies.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “AC tune-ups before the heat. Post the offer Monday.”
- Start with
- Google Business Profile, then Facebook
- Post most
- Tune-ups and emergency cover
- Best photo
- The old unit next to the new one
- Never skip
- The month before each season
Seasonal tune-ups
Cooling in spring, heating in autumn. Post a month early.
New installs
The old unit, the new one, and what it changed for the house.
Heat wave and cold snap cover
Say when you are taking emergency calls.
Maintenance plans
What is included and how to join.
Filter and thermostat tips
The small things that prevent a call-out.
Rebates and financing
Say what is available in your area, with the terms.
HVAC companies: why your Google profile matters.
When the air conditioning dies, people search for the nearest HVAC company that looks open today. A Google Business Profile with current hours, a recent update and photos of real installs gets that call.
Asked by HVAC companies.
What should an HVAC company post on social media?
Seasonal tune-up offers, new installs, emergency availability during heat waves and cold snaps, maintenance plans, and short tips about filters and thermostats. Timing matters: post a month before each season.
Which social media is best for HVAC companies?
Google Business Profile and Facebook. Urgent searches land on Google, and Facebook reaches homeowners in the towns you serve.
When should an HVAC company post seasonal offers?
About a month before the season changes: cooling tune-ups in late winter, heating checks in late summer. You can schedule both months ahead in one message.
Can I post Google offers as well as updates?
Yes. Google Business Profile is one of the accounts you can connect, so updates and offers go there along with Facebook and Instagram. For example: “Installed: a heat pump replacing a 22-year-old furnace”.
Fix the AC. We'll handle the posting.
