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Tend the broth. The weekend dishes post themselves.

Social media for pho and Vietnamese restaurants, done by asking.

The broth has been going since last night and the lunch rush is ten minutes away. Say what's special today and it's posted before the door opens.

A smiling woman with curly blonde hair in a green apron lifting noodles with chopsticks from a bowl of pho, beside the robot in an apron with a ladle and a plate of herbs, lime and bean sprouts

The request: Bún bò Huế this weekend only. Post it Friday at 5.

  1. Mon · 11:00 amCold out. Phở đặc biệt is readyInstagramFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 11:30 amLunch: bánh mì and a small phoInstagramFacebook PagesScheduled
  3. Fri · 5:00 pmWeekend only: bún bò HuếInstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for pho and Vietnamese restaurants.

  • Before: The first cold day of the year and no post about pho

    Now: The cold-weather post goes out the morning the forecast drops.

  • Before: Tết hours that never reached Google

    Now: Holiday hours posted to Google along with the rest.

  • Before: A menu of eighty items and guests who order the same one

    Now: One dish a week, with a photo and what's in it.

Get an hour a week back at the broth pot.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the broth pot, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Tend the broth. The week is already scheduled.

  1. Mon11:00 amCold out. Phở đặc biệt is readyInstagram, Facebook, Google
  2. Tue
  3. Wed11:30 amLunch: bánh mì and a small phoInstagram, Facebook
  4. Thu
  5. Fri5:00 pmWeekend only: bún bò HuếInstagram, Facebook, Google
  6. Sat
  7. Sun5:00 pmTết hours: closed the 29th and 30thFacebook, Google

An illustration. The business and its posts are made up.

Social media post ideas for pho and Vietnamese restaurants.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Bún bò Huế this weekend only. Post it Friday at 5.”

Start with
Google Business Profile and Instagram
Post most
The bowl, and weekend dishes
Best photo
One bowl, steam rising, herbs beside
Never skip
Tết hours and cold mornings
  • The broth

    How long it simmers and what goes in it. People want to know.

  • Weather posts

    Cold, rainy, or someone has a cold. Pho sells itself.

  • Beyond pho

    Bún bò Huế, cơm tấm, bún chả, bánh xèo.

  • Bánh mì and lunch

    The quick lunch, with the price.

  • Drinks

    Cà phê sữa đá, fresh sugarcane, salted lemonade.

  • Tết and holidays

    Hours, closures and anything special on the menu.

Post ideas for every profession

Pho restaurants: why your Google profile matters.

"Pho near me" is searched on cold days and decided in seconds. A Google Business Profile with photos of your own bowls, current hours and a recent update gets the table.

Asked by pho and Vietnamese restaurants.

What should a pho restaurant post on social media?

Photos of your own bowls, the story of the broth, weekend dishes such as bún bò Huế, lunch specials, drinks, and holiday hours for Tết. A post on a cold or rainy morning works especially well.

Which social media is best for a Vietnamese restaurant?

Google Business Profile for nearby searches and hours, and Instagram for the food. Facebook reaches families and the local community.

Can the posts be in Vietnamese?

Yes. Your assistant drafts in the language you write to it in, so you can ask for Vietnamese, English or both, and approve the version you want.

Can I post a photo during service?

Yes. Send the photo and a line to your assistant from your phone. Approve the draft and it is published, or scheduled for the time you choose.

Tend the broth. We'll handle the posting.

Get started