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Open the yard. Tonight's lineup posts itself.

Social media for food truck yards, done by asking.

Families choose where to eat tonight by asking which trucks are parked there. Post the lineup by five, and the tables fill before the band starts.

A smiling woman with curly blonde hair in a sage polo holding a tray of tacos under a string of warm lights, beside the robot with a burger and fries, at a picnic table with loaded fries and two toy food trucks on it

The request: Ten trucks tonight, music at eight. Post it at 5.

  1. Thu · 5:00 pmTonight's trucks: ten kitchens, open until elevenInstagramFacebook PagesGoogle Business ProfileScheduled
  2. Fri · 5:00 pmLive music tonight at eight, free entryInstagramFacebook PagesScheduled
  3. Sat · 12:00 pmThe game on the big screen tonightInstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for food truck yards.

  • Before: Ten trucks tonight, and the answer to who is there is a phone call

    Now: Tonight's lineup on every account by five.

  • Before: The same questions: is it free, is there parking, can I bring the dog

    Now: Free entry, parking, kids and dogs, said every week.

  • Before: A band booked for Friday that nobody knows about

    Now: The music, the hour and that entry is free, posted Wednesday and Friday.

Get an hour a week back in the yard.

Your numbers, your sum. Move them and the figures follow.

52 hoursback in the yard, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Open the yard. The week is already scheduled.

  1. Mon
  2. Tue
  3. Wed
  4. Thu5:00 pmTonight's trucks: ten kitchens, open until elevenInstagram, Facebook, Google
  5. Fri5:00 pmLive music tonight at eight, free entryInstagram, Facebook
  6. Sat12:00 pmThe game on the big screen tonightInstagram, Facebook, Google
  7. Sun5:00 pmHost your party here: how to reserve the yardInstagram, Facebook

An illustration. The business and its posts are made up.

Social media post ideas for food truck yards.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Ten trucks tonight, music at eight. Post it at 5.”

Start with
Instagram, then Google Business Profile
Post most
Tonight's lineup
Best photo
The yard at dusk, lights on
Never skip
Free entry and parking
  • Tonight's lineup

    Which trucks, by name, by five.

  • Hours

    When you open and how late.

  • Free entry, parking, kids and dogs

    Answer it before they ask.

  • Music and game nights

    The band, the game, the hour.

  • Private events

    Birthdays and company nights: how to reserve.

  • A new truck

    Welcome it by name, with its dish.

Post ideas for every profession

Food truck yards: why your Google profile matters.

People search for somewhere to eat outdoors tonight. A Google Business Profile with tonight's trucks, your hours, parking and whether dogs are welcome brings the family that was still deciding.

Asked by food truck yards.

What should a food truck yard post on social media?

Tonight's lineup by name, your hours, that entry and parking are free, the music or the game, and how to host a party. Your posts are for the people who come to eat.

Which social media works for a food truck park?

Instagram for the lineup and the nights, Facebook for events and families, and Google Business Profile for people searching for somewhere to eat tonight.

When should a food truck yard post the lineup?

By five on every night you open, and the weekend's music by Wednesday.

Can the lineup post while I am opening the gate?

Yes. Send the trucks' names in one message. Approve the draft, and it is on every account.

Open the yard. We'll handle the posting.

Get started