Who it's forFlooring and tileLeer en español
Lay the floor. The finished floors post themselves.
Social media for flooring and tile installers, done by asking.
You're on your knees with a trowel, not on Instagram. Send a photo of the finished floor, say what it is, and every account is posted.
The request: Finished the herringbone oak job. Post these photos.
- Mon · 8:00 amOne install slot open the week of the 21stFacebook PagesGoogle Business ProfileInstagramScheduled
- Wed · 5:00 pmFinished: herringbone oak through a whole ground floorFacebook PagesGoogle Business ProfileInstagramScheduled
- Fri · 12:00 pmBefore and after: a walk-in shower in large-format tileFacebook PagesGoogle Business ProfileInstagramScheduled
Less admin for flooring and tile installers.
Before: Finished showers and floors nobody ever sees
Now: Send the photo before you pack up. It's posted this week.
Before: Clients who can't picture the tile you're describing
Now: A feed of your own installs they can scroll through.
Before: A gap in the calendar and no way to say so
Now: One message posts the open week on every account.
Get an hour a week back on the install.
Your numbers, your sum. Move them and the figures follow.
52 hoursback on the install, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Lay the floor. The week is already scheduled.
- Mon8:00 amOne install slot open the week of the 21stFacebook, Google
- Tue
- Wed5:00 pmFinished: herringbone oak through a whole ground floorInstagram, Facebook, Google
- Thu
- Fri12:00 pmBefore and after: a walk-in shower in large-format tileInstagram, Facebook
- Sat
- Sun4:00 pmTip: why vinyl plank needs a flat subfloorInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for flooring and tile installers.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Finished the herringbone oak job. Post these photos.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Finished installs and detail shots
- Best photo
- The whole room in daylight
- Never skip
- Open install weeks
Finished installs
Wide shot, then the detail: the cuts, the grout lines, the transitions.
Before and after
Carpet to hardwood. A tub to a tiled shower.
Material of the month
What clients are choosing, and what it suits.
The prep
Levelling, waterproofing, underlay. The part cheap quotes skip.
Open slots
Say when you have a week free.
Care tips
How to clean it, and what never to use on it.
Flooring and tile: why your Google profile matters.
Flooring and tile are chosen by looking. A homeowner searches for an installer nearby and judges the photos. Recent installs on your Google Business Profile and Instagram do the selling before you quote.
Asked by flooring and tile installers.
What should a flooring installer post on social media?
Finished installs, before-and-after photos, close-ups of detail work, the materials clients are choosing, and open slots. Your own jobs, photographed in daylight, are the best content you have.
Which social media is best for tile and flooring installers?
Instagram for the photos, and Google Business Profile so nearby homeowners find you when they search. Facebook helps with local recommendations.
How often should a flooring company post?
One finished job a week is enough. Consistency keeps your profiles current when a homeowner compares installers.
Can I post several photos of one job?
Yes. Send the photos with a line about the job and they are used in the post for each account, sized to that platform's limits.
Lay the floor. We'll handle the posting.
