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Cut the fish. Today's catch posts itself.

Social media for fish and seafood markets, done by asking.

The boat came in at five and the case is full by seven. Say what landed today once and it's posted before your first customer walks in.

A smiling woman with curly blonde hair in a waterproof apron, gloves and rubber boots holding a whole salmon, beside the robot in a captain's hat with a crate of lobster on ice

The request: Red snapper and grouper in this morning. Post it now.

  1. Tue · 8:00 amIn this morning: red snapper, grouper, wild shrimpFacebook PagesInstagramGoogle Business ProfileScheduled
  2. Thu · 12:00 pmOysters by the dozen, shucked while you waitFacebook PagesInstagramScheduled
  3. Fri · 8:00 amWeekend special: whole snapper, cleaned and scaledFacebook PagesInstagramGoogle Business ProfileScheduled

Less admin for fish and seafood markets.

  • Before: Today's catch known only to whoever walks past the case

    Now: Say it at opening. It's on every account by eight.

  • Before: Stone crab season opening without a word

    Now: The season opening was scheduled a week ahead.

  • Before: Christmas Eve seafood orders taken in a rush

    Now: The order-by post went out at the start of December.

Get an hour a week back at the fish counter.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the fish counter, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Cut the fish. The week is already scheduled.

  1. Mon
  2. Tue8:00 amIn this morning: red snapper, grouper, wild shrimpFacebook, Instagram, Google
  3. Wed
  4. Thu12:00 pmOysters by the dozen, shucked while you waitInstagram, Facebook
  5. Fri8:00 amWeekend special: whole snapper, cleaned and scaledFacebook, Instagram, Google
  6. Sat
  7. Sun5:00 pmHoliday seafood: order lobster and crab by the 20thFacebook, Google

An illustration. The business and its posts are made up.

Social media post ideas for fish and seafood markets.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Red snapper and grouper in this morning. Post it now.”

Start with
Facebook and Google Business Profile
Post most
Today's catch and weekend specials
Best photo
The full case, on fresh ice
Never skip
Season openings and holiday orders
  • Today's catch

    What came in this morning, and where from.

  • Season openings

    Stone crab, soft-shell, salmon runs, crawfish. Say the day it starts.

  • Weekend specials

    Post on Friday morning, with the price.

  • We'll prep it

    Cleaned, scaled, filleted, steamed. Say what you do for free.

  • How to cook it

    One fish, one method, three sentences.

  • Holiday orders

    Lent, Christmas Eve, New Year. Post the deadline early.

Post ideas for every profession

Fish markets: why your Google profile matters.

People choose a fish market on freshness and trust, and they check before they drive over. A Google Business Profile with this morning's catch, current hours and real photos of the case tells them today is a good day to come.

Asked by fish and seafood markets.

What should a fish market post on social media?

Today's catch, season openings, weekend specials with prices, the prep you offer, a simple way to cook one fish, and holiday order deadlines. Post the catch early in the morning.

Which social media is best for a seafood market?

Facebook and Google Business Profile for regulars and nearby searches, and Instagram for photos of the case.

Can I post the catch every morning without it taking long?

Yes. Tell your assistant what came in, in one sentence, with a photo if you have one. It drafts a post for each account and publishes after you approve.

Can the posts be in Spanish?

Yes. Your assistant drafts in the language you write to it in, so you can ask for Spanish, English or both, and approve the version you want. For example, “In this morning: red snapper, grouper, wild shrimp” can go out in Spanish, English or both.

Cut the fish. We'll handle the posting.

Get started