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Roll the injera. The veggie combo posts itself.

Social media for Ethiopian and Eritrean restaurants, done by asking.

The injera is made fresh and the wots have simmered all day. Say what's special this week once and it's posted for regulars and first-timers alike.

A smiling woman with curly blonde hair in a green apron holding a large platter of stews on injera, beside the robot in an apron with a spoon and a plate of rolled injera

The request: Coffee ceremony today at 3. Post it at 2.

  1. Tue · 11:30 amLunch: the veggie combo, six dishes on fresh injeraInstagramFacebook PagesGoogle Business ProfileScheduled
  2. Thu · 5:00 pmTonight: doro wat, slow-cooked since this morningInstagramFacebook PagesScheduled
  3. Sat · 2:00 pmCoffee ceremony today at 3: beans roasted at your tableInstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for Ethiopian and Eritrean restaurants.

  • Before: First-timers who don't know what to order or how to eat it

    Now: A friendly post that explains the platter, every few weeks.

  • Before: A vegan-friendly menu that vegans nearby have never found

    Now: The veggie combo posted to Google and Instagram, by name.

  • Before: The coffee ceremony happening and nobody knowing when

    Now: The day and time posted every week, on schedule.

Get an hour a week back at the injera griddle.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the injera griddle, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Roll the injera. The week is already scheduled.

  1. Mon
  2. Tue11:30 amLunch: the veggie combo, six dishes on fresh injeraInstagram, Facebook, Google
  3. Wed
  4. Thu5:00 pmTonight: doro wat, slow-cooked since this morningInstagram, Facebook
  5. Fri
  6. Sat2:00 pmCoffee ceremony today at 3: beans roasted at your tableInstagram, Facebook, Google
  7. Sun5:00 pmNew to Ethiopian food? Start with the sampler for twoInstagram, Facebook, Google

An illustration. The business and its posts are made up.

Social media post ideas for Ethiopian and Eritrean restaurants.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Coffee ceremony today at 3. Post it at 2.”

Start with
Instagram and Google Business Profile
Post most
The platter and the veggie combo
Best photo
A full platter, from directly above
Never skip
Coffee ceremony times
  • The platter

    Shot from above. It is one of the most photogenic meals there is.

  • Vegan and fasting dishes

    Misir, shiro, gomen, kik alicha. Say it is naturally vegan.

  • How to eat it

    Tear, scoop, share. A short welcoming note for first-timers.

  • Coffee ceremony

    The roasting, the jebena, the day and time.

  • Meat dishes

    Doro wat, tibs, kitfo. Explain each in a sentence.

  • Holidays

    Enkutatash in September, Meskel, Genna in January, and fasting seasons.

Post ideas for every profession

Ethiopian restaurants: why your Google profile matters.

Ethiopian restaurants are found by their own community and by curious neighbours searching for something new, often for vegan food. A Google Business Profile with photos of your platters, current hours and a recent update welcomes both.

Asked by Ethiopian and Eritrean restaurants.

What should an Ethiopian restaurant post on social media?

Photos of your platters from above, the vegan and fasting dishes, a short guide for first-timers, coffee ceremony times, dishes explained in a sentence, and holiday menus. Explaining the food brings in new guests.

Which social media is best for an Ethiopian restaurant?

Instagram for the platters and Google Business Profile for people searching nearby, including those looking for vegan food. Facebook reaches the local community.

How do I attract people who have never tried Ethiopian food?

Tell them what to order and how to eat it. A sampler for two, explained in two sentences with a photo, posted to your Google Business Profile and Instagram, removes the hesitation.

Can the posts be in Amharic or Tigrinya?

Your assistant drafts in the language you write to it in, so you can ask for Amharic or Tigrinya alongside English. Read those drafts carefully before approving, as you would any post.

Roll the injera. We'll handle the posting.

Get started