Who it's forCustom cake bakersLeer en español
Decorate the cake. The finished cakes post themselves.
Social media for custom cake bakers, done by asking.
The cake took eleven hours and it leaves at nine. Send a photo before the box closes, say what it is, and it's posted before it's cut.
The request: June is full. July orders open on the 1st. Post it.
- Mon · 12:00 pmThis weekend: a three-tier buttercream with pressed flowersInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 6:00 pmJune is full. July orders open on the 1stInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 9:00 amFlavour of the month: guava and cream cheeseInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for custom cake bakers.
Before: A cake that's eaten by Sunday and never posted
Now: Send the photo before pick-up. It's on every account.
Before: Orders arriving three days before the party
Now: "Order two weeks ahead" posted every month, on schedule.
Before: A fully booked month, and still twenty enquiries
Now: "June is full" posted once, with when July opens.
Get an hour a week back at the decorating table.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the decorating table, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Decorate the cake. The week is already scheduled.
- Mon12:00 pmThis weekend: a three-tier buttercream with pressed flowersInstagram, Facebook, Google
- Tue
- Wed6:00 pmJune is full. July orders open on the 1stInstagram, Facebook
- Thu
- Fri9:00 amFlavour of the month: guava and cream cheeseInstagram, Facebook, Google
- Sat
- Sun5:00 pmGraduation cakes: order by May 10Instagram, Facebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for custom cake bakers.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “June is full. July orders open on the 1st. Post it.”
- Start with
- Instagram, then Facebook
- Post most
- Finished cakes and order deadlines
- Best photo
- The whole cake, plain background
- Never skip
- When your books open and close
Finished cakes
Before the box closes. Name the flavour and the size.
Order deadlines
How far ahead, and for which occasions.
Booked and open months
Say when you are full and when books reopen.
Flavours
The menu, and the one that is new this month.
The process
Piping, stacking, a sugar flower. Short video.
Sizes and servings
How many a six-inch feeds. It saves a dozen messages.
Custom cake bakers: why your Google profile matters.
A custom cake is ordered from someone nearby who can be trusted with an important day. A Google Business Profile with recent cakes, how far ahead to order and how to collect brings in customers beyond your followers.
Asked by custom cake bakers.
What should a custom cake baker post on social media?
Photos of finished cakes with the flavour and size, order deadlines, which months are full or open, your flavour menu, short process videos, and serving sizes. Photograph each cake before it leaves.
Which social media is best for a home or custom bakery?
Instagram for the photos, Facebook for local orders and community groups, and Google Business Profile so people searching for custom cakes nearby find you.
How do I stop last-minute cake orders?
Say your lead time often. A recurring post with how far ahead to order, scheduled each month, sets the expectation before people message you.
I work alone. Is this too much to keep up?
It is built for that. One short message with a photo of the week's cakes is enough to keep every account active for the week.
Decorate the cake. We'll handle the posting.
