Who it's forCoffee trailersLeer en español

Pull the coladas. Today's stop posts itself.

Social media for coffee trailers, done by asking.

A trailer has no address, so your accounts are the storefront. Post where you are parked each morning, and the colada run finds you.

A smiling woman with curly blonde hair in a sage apron holding a cup of Cuban coffee and a stack of tiny sharing cups in front of a small sage coffee trailer with an espresso machine in its hatch, beside the robot carrying a tray of two cafecitos

The request: We're by the market until noon. Post it at 7.

  1. Mon · 7:00 amParked today by the market until noonInstagramFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 3:05 pmThe 3:05 cafecito: cortaditos all afternoonInstagramFacebook PagesScheduled
  3. Fri · 9:00 amBook the trailer for your wedding or your office morningInstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for coffee trailers.

  • Before: Regulars drive to yesterday's corner

    Now: Today's stop and hours, on every account by seven.

  • Before: Event inquiries that arrive after the date is taken

    Now: How to book the trailer, posted every week.

  • Before: A new latte that nobody has heard about

    Now: The special, with a photo, the morning you start pouring it.

Get an hour a week back at the trailer hatch.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the trailer hatch, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Pull the coladas. The week is already scheduled.

  1. Mon7:00 amParked today by the market until noonInstagram, Facebook, Google
  2. Tue
  3. Wed3:05 pmThe 3:05 cafecito: cortaditos all afternoonInstagram, Facebook
  4. Thu
  5. Fri9:00 amBook the trailer for your wedding or your office morningInstagram, Facebook, Google
  6. Sat
  7. Sun8:00 amFarmers market this morning: coladas and café con lecheInstagram, Facebook

An illustration. The business and its posts are made up.

Social media post ideas for coffee trailers.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “We're by the market until noon. Post it at 7.”

Start with
Instagram, then Google Business Profile
Post most
Where you are today
Best photo
The colada in a hand, at the hatch
Never skip
A change of spot
  • Where we are today

    The spot and the hours, every morning.

  • The colada

    The cup and its little cups. It is what people come for.

  • The special

    One latte with a Cuban twist, the day it starts.

  • Book the trailer

    Weddings, offices, campuses. Say how.

  • Market mornings

    Which market, which weekend.

  • When the weather moves us

    Say so the minute you know.

Post ideas for every profession

Coffee trailers: why your Google profile matters.

People search for coffee near where they are standing. A Google Business Profile with this week's stops, your hours and how to book the trailer puts you on the map even when the map changes every day.

Asked by coffee trailers.

What should a coffee trailer post on social media?

Where you are parked today and until when, the colada and the special, the markets you will be at this weekend, and how to book the trailer for an event.

Which social media works for a coffee trailer?

Instagram for the daily stop and the cups, Facebook for local events, and Google Business Profile so people can find where you are.

How does a business with no address use Google?

List your service area and post your stops each week. Your posts and hours tell people where to find the trailer today.

Can today's stop post before I open the hatch?

Yes. Tell your assistant the week's stops once, and each morning's post is scheduled. Move one with a message if the weather changes.

Pull the coladas. We'll handle the posting.

Get started