Who it's forCoffee trailersLeer en español
Pull the coladas. Today's stop posts itself.
Social media for coffee trailers, done by asking.
A trailer has no address, so your accounts are the storefront. Post where you are parked each morning, and the colada run finds you.



The request: We're by the market until noon. Post it at 7.
- Mon · 7:00 amParked today by the market until noonInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 3:05 pmThe 3:05 cafecito: cortaditos all afternoonInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 9:00 amBook the trailer for your wedding or your office morningInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for coffee trailers.
Before: Regulars drive to yesterday's corner
Now: Today's stop and hours, on every account by seven.
Before: Event inquiries that arrive after the date is taken
Now: How to book the trailer, posted every week.
Before: A new latte that nobody has heard about
Now: The special, with a photo, the morning you start pouring it.
Get an hour a week back at the trailer hatch.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the trailer hatch, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Pull the coladas. The week is already scheduled.
- Mon7:00 amParked today by the market until noonInstagram, Facebook, Google
- Tue
- Wed3:05 pmThe 3:05 cafecito: cortaditos all afternoonInstagram, Facebook
- Thu
- Fri9:00 amBook the trailer for your wedding or your office morningInstagram, Facebook, Google
- Sat
- Sun8:00 amFarmers market this morning: coladas and café con lecheInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for coffee trailers.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “We're by the market until noon. Post it at 7.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Where you are today
- Best photo
- The colada in a hand, at the hatch
- Never skip
- A change of spot
Where we are today
The spot and the hours, every morning.
The colada
The cup and its little cups. It is what people come for.
The special
One latte with a Cuban twist, the day it starts.
Book the trailer
Weddings, offices, campuses. Say how.
Market mornings
Which market, which weekend.
When the weather moves us
Say so the minute you know.
Coffee trailers: why your Google profile matters.
People search for coffee near where they are standing. A Google Business Profile with this week's stops, your hours and how to book the trailer puts you on the map even when the map changes every day.
Asked by coffee trailers.
What should a coffee trailer post on social media?
Where you are parked today and until when, the colada and the special, the markets you will be at this weekend, and how to book the trailer for an event.
Which social media works for a coffee trailer?
Instagram for the daily stop and the cups, Facebook for local events, and Google Business Profile so people can find where you are.
How does a business with no address use Google?
List your service area and post your stops each week. Your posts and hours tell people where to find the trailer today.
Can today's stop post before I open the hatch?
Yes. Tell your assistant the week's stops once, and each morning's post is scheduled. Move one with a message if the weather changes.
Pull the coladas. We'll handle the posting.

















