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Tie the ribbon. The gift sets post themselves.

Social media for clean beauty shops, done by asking.

She reads the back of every bottle. Before she buys from you she wants to know what you leave off your shelves and why. Post one product a week with what is in it, and the gift set that carries it, and she comes back for the next.

A smiling woman with curly blonde hair in a cream knit top and sage trousers with a small shopping bag on her arm, holding an open gift box of four handmade soap bars, beside the robot with a green glass pump bottle and a potted aloe plant

The request: The new gift set is boxed. Post it Friday at 5.

  1. Mon · 10:00 amWhat we leave off our shelves, and whyInstagramFacebook PagesThreadsScheduled
  2. Wed · 12:00 pmNew on the shelf: why we picked itInstagramFacebook PagesTikTokScheduled
  3. Fri · 5:00 pmA gift set for her birthday, boxed and readyInstagramFacebook PagesGoogle Business ProfileScheduled

Less admin for clean beauty shops.

  • Before: Shoppers who ask what makes a product clean

    Now: Your own standard, posted in plain words.

  • Before: Gift sets that sell only in December

    Now: A set for each occasion, posted two weeks before.

  • Before: A new brand on the shelf that nobody hears about

    Now: Each arrival posted with why you chose it.

Get an hour a week back between wrapping one gift and the next.

Your numbers, your sum. Move them and the figures follow.

52 hoursback between wrapping one gift and the next, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Tie the ribbon. The week is already scheduled.

  1. Mon10:00 amWhat we leave off our shelves, and whyInstagram, Facebook, Threads
  2. Tue
  3. Wed12:00 pmNew on the shelf: why we picked itInstagram, TikTok, Facebook
  4. Thu
  5. Fri5:00 pmA gift set for her birthday, boxed and readyInstagram, Facebook, Google
  6. Sat
  7. Sun6:00 pmFor your hair type: what to try firstInstagram, TikTok

An illustration. The business and its posts are made up.

Social media post ideas for clean beauty shops.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “The new gift set is boxed. Post it Friday at 5.”

Start with
Instagram, then TikTok
Post most
One product, and what is in it
Best photo
The set, boxed and tied
Never skip
Your own standard
  • Our standard

    What you leave out, in plain words.

  • New brands

    And why you chose each one.

  • Gift sets

    One for each occasion.

  • By hair or skin type

    What to try first.

  • How to use it

    One product, one short clip.

  • Made by

    The makers behind the brands.

Post ideas for every profession

Clean beauty shops: why your Google profile matters.

People search for clean beauty or natural skincare near them when they want to smell and try before they buy. A Google Business Profile with your brands, your hours and photos of your shelves brings them in.

Asked by clean beauty shops.

What should a clean beauty shop post on social media?

What you leave off your shelves and why, each new arrival, a gift set for each occasion, what to try first for a hair or skin type, and how to use one product a week.

Which social media works for a clean beauty shop?

Instagram and TikTok, where people look for skincare, Facebook for local shoppers and gift buyers, and Google Business Profile for people searching nearby.

Can my posts say a product treats a skin condition?

No. Say what is in it, what is left out and how to use it. A claim to treat or cure is for a doctor, and you approve each post before it goes out.

When should I post gift sets?

Two weeks before each occasion, and again the week of. Post the set boxed, with what is inside and whether you ship it or hold it for pickup.

Tie the ribbon. We'll handle the posting.

Get started