Who it's forShops and boutiquesLeer en español
Run the shop floor. What's new posts itself.
Social media for shops and boutiques, done by asking.
A delivery arrives, the door keeps opening, and the new stock never gets posted. Take a photo, say a line, and every account shows what's in this week.
The request: The spring linen just came in. Post it today.
- Tue · 10:00 amJust in: the spring linen, in four coloursInstagramFacebook PagesGoogle Business ProfileScheduled
- Thu · 12:00 pmLate opening tonight until 8InstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 9:00 amWeekend sale: 20% off ceramicsInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for shops and boutiques.
Before: New stock on the shelf that nobody online knows about
Now: A photo and a sentence become a post on every account.
Before: Holiday hours posted on one account and wrong on another
Now: Said once, correct everywhere, on schedule.
Before: A sale that gets one post on the first day
Now: A post at the start, a reminder midweek and a last-day notice, scheduled together.
Get an hour a week back on the shop floor.
Your numbers, your sum. Move them and the figures follow.
52 hoursback on the shop floor, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Run the shop floor. The week is already scheduled.
- Mon
- Tue10:00 amJust in: the spring linen, in four coloursInstagram, Facebook, Google
- Wed
- Thu12:00 pmLate opening tonight until 8Instagram, Facebook, Google
- Fri9:00 amWeekend sale: 20% off ceramicsInstagram, Facebook
- Sat
- Sun5:00 pmLast hours of the saleInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for shops and boutiques.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “The spring linen just came in. Post it today.”
- Start with
- Instagram and Google Business Profile
- Post most
- New stock and staff picks
- Best photo
- The product, in your own shop
- Never skip
- Holiday hours and sale end dates
Just in
New stock on the day it arrives, with a price.
Staff picks
What the person behind the counter would buy.
Sales, from start to last day
Three posts scheduled at once.
Hours and events
Late nights, markets, closures.
The maker behind it
Where a product comes from and who made it.
Back in stock
The thing people keep asking for.
Shops and boutiques: why your Google profile matters.
People search for a shop nearby when they want something today. A Google Business Profile with this week's stock, correct hours and real photos tells them you are open and worth the trip.
Asked by shops and boutiques.
What should a shop post on social media?
New stock, staff picks, sales with a start and an end, changes to hours, and events. Photos taken in your own shop do better than supplier images.
Can I post while I'm serving customers?
You take a photo and say a line to your assistant when you have a minute. The posts are drafted, and nothing goes out until you approve them.
Does it keep my Google hours up to date?
It posts updates to your Google Business Profile, such as a late opening or a holiday closure. Your regular opening hours are still set in Google itself.
Run the shop floor. We'll handle the posting.
