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Dip the strawberries. Today's box posts itself.
Social media for edible gift shops, done by asking.
The week of Valentine's Day you dip until midnight. Line up the order-by dates a month ahead, and send a photo of the day's prettiest box when your hands are free.
The request: Valentine's boxes: order by the 10th. Post it Friday at 9.
- Mon · 9:00 amThis week's dozen: dark, milk and white, with a name on itInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 12:00 pmA birthday fruit bouquet, pineapple daisies and berriesInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 9:00 amValentine's Day: order by the 10th, pickup or deliveryInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for edible gift shops.
Before: The Valentine's cut-off, announced the day the slots ran out
Now: The order-by date, the slots left and the last call, lined up weeks ahead.
Before: A dozen you were proud of, boxed and gone with no photo
Now: Send the photo before pickup. It's on your accounts today.
Before: The same message all day: do you deliver, and how much is a dozen
Now: Your delivery area, pickup hours and price range, on every account each week.
Get an hour a week back at the dipping table.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the dipping table, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Dip the strawberries. The week is already scheduled.
- Mon9:00 amThis week's dozen: dark, milk and white, with a name on itInstagram, Facebook, Google
- Tue
- Wed12:00 pmA birthday fruit bouquet, pineapple daisies and berriesInstagram, Facebook
- Thu
- Fri9:00 amValentine's Day: order by the 10th, pickup or deliveryInstagram, Facebook, Google
- Sat
- Sun5:00 pmSurprise breakfast for Saturday: what comes on the trayInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for edible gift shops.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Valentine's boxes: order by the 10th. Post it Friday at 9.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Today's box and the order-by dates
- Best photo
- One open box, lid off, in window light
- Never skip
- Valentine's and Mother's Day cut-offs
Today's box
One dozen, lid open, in daylight, with the price or the range.
Order-by dates
Valentine's Day, Mother's Day, graduations, quinces. Post early and repeat.
A personal detail
A name, a message, a colour for the occasion. Show one you made this week.
Fruit bouquets
Pineapple daisies, berries and grapes. Say how far ahead to order.
Surprise breakfasts
What is on the tray, and what time it reaches the door.
Delivery and pickup
Your area, your hours and the same-day cut-off, said plainly.
Edible gift shops: why your Google profile matters.
People look for chocolate strawberries near them the day before a birthday. A Google Business Profile that shows this week's boxes, where you deliver and when to pick up takes that order from the national chain.
Asked by edible gift shops.
What should an edible gift shop post on social media?
Today's box of chocolate-covered strawberries, a fruit bouquet you made this week, the order-by dates for Valentine's Day and Mother's Day, a personalised detail, and your delivery and pickup times. Your own boxes in daylight beat any catalogue picture.
Which social media works for chocolate-covered strawberries and fruit arrangements?
Instagram for the photos, Google Business Profile for people searching for a gift nearby, Facebook for local orders, and TikTok for the dipping and the reveal.
When should I post the order-by date for Valentine's Day and Mother's Day?
Three to four weeks before, then a reminder a week out and a last call when the slots are nearly gone. You can schedule all three in one message while the shop is still quiet.
Can I post a box before it leaves the shop?
Yes. Send the photo and one line to your assistant from your phone. Approve the draft, and it is published or scheduled before the customer arrives.
Dip the strawberries. We'll handle the posting.
