Who it's forBoba shopsLeer en español
Shake the tea. The new drinks post themselves.
Social media for boba tea shops, done by asking.
The after-school rush is three deep at the counter. Say what's new this week and it's posted on every account your customers scroll.
The request: New this week: brown sugar ube latte. Post it Monday.
- Mon · 12:00 pmNew this week: brown sugar ube latteInstagramTikTokFacebook PagesGoogle Business ProfileScheduled
- Wed · 3:00 pmAfter school: two milk teas, one priceInstagramTikTokFacebook PagesGoogle Business ProfileScheduled
- Fri · 4:00 pmWatch: fresh boba out of the potInstagramTikTokFacebook PagesGoogle Business ProfileScheduled
Less admin for boba tea shops.
Before: A new seasonal drink that only walk-ins discover
Now: Announced on every account the morning it launches.
Before: The same video uploaded to Instagram and TikTok by hand
Now: Send it once. Each account gets its own caption.
Before: A buy-one-get-one day nobody knew about
Now: Posted the day before and again that morning.
Get an hour a week back behind the tea bar.
Your numbers, your sum. Move them and the figures follow.
52 hoursback behind the tea bar, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Shake the tea. The week is already scheduled.
- Mon12:00 pmNew this week: brown sugar ube latteInstagram, TikTok, Facebook
- Tue
- Wed3:00 pmAfter school: two milk teas, one priceInstagram, Facebook, Google
- Thu
- Fri4:00 pmWatch: fresh boba out of the potInstagram, TikTok
- Sat
- Sun5:00 pmMango season is here: three new fruit teasInstagram, Facebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for boba tea shops.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “New this week: brown sugar ube latte. Post it Monday.”
- Start with
- Instagram and TikTok
- Post most
- New drinks and how they're made
- Best photo
- One drink, backlit, layers showing
- Never skip
- Seasonal launches
New drinks
One drink, one photo, and what it tastes like.
How it's made
Boba cooking, the pour, the shake. Short video.
Seasonal flavours
Mango in summer, taro in autumn, strawberry in spring.
Deals
After-school hours, student days, buy one get one.
Staff picks
What the person behind the counter actually orders.
Customise it
Sugar levels, toppings, dairy-free options.
Boba shops: why your Google profile matters.
Boba is an impulse, searched for nearby by people already out. A Google Business Profile with photos of your drinks, current hours and this week's new flavour brings them to your counter.
Asked by boba tea shops.
What should a boba shop post on social media?
New and seasonal drinks, short videos of drinks being made, deals such as after-school offers, staff picks, and how to customise an order. Bright photos of your own drinks do the selling.
Which social media is best for a bubble tea shop?
Instagram and TikTok, where your customers already are, plus Google Business Profile for people searching nearby.
Can I post the same video to Instagram and TikTok at once?
Yes. You send the video once and each account gets its own caption. Every draft is checked against that platform's limits before it is scheduled. For example: “After school: two milk teas, one price”.
How often should a boba shop post?
Three or four times a week suits a young audience, and a new drink or a deal is always worth a post. One message can schedule the whole week.
Shake the tea. We'll handle the posting.
