Who it's forSwim schoolsLeer en español
Teach the lesson. The next session posts itself.
Social media for swim schools, done by asking.
You're in the water for six hours a day and your phone is in a locker. Say what's open this session and every account tells the parents.
The request: Summer registration opens Saturday. Post it Monday.
- Mon · 9:00 amSummer session registration opens SaturdayFacebook PagesInstagramGoogle Business ProfileScheduled
- Wed · 12:00 pmOpen slot: Tuesdays at 4, ages 3 to 5, beginnersFacebook PagesInstagramGoogle Business ProfileScheduled
- Fri · 9:00 amWater safety: the one rule to teach before pool seasonFacebook PagesInstagramGoogle Business ProfileScheduled
Less admin for swim schools.
Before: Summer session registration opening with a single email
Now: Posted on every account, with a reminder already scheduled.
Before: A Tuesday 4pm slot open and no way to tell anyone
Now: One message posts the opening by age and level.
Before: Water safety month passing without a word from you
Now: A tip a week in May, scheduled in April.
Get an hour a week back in the pool.
Your numbers, your sum. Move them and the figures follow.
52 hoursback in the pool, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Teach the lesson. The week is already scheduled.
- Mon9:00 amSummer session registration opens SaturdayFacebook, Instagram, Google
- Tue
- Wed12:00 pmOpen slot: Tuesdays at 4, ages 3 to 5, beginnersFacebook, Instagram
- Thu
- Fri9:00 amWater safety: the one rule to teach before pool seasonFacebook, Instagram, Google
- Sat
- Sun5:00 pmParent and baby classes: new Saturday morning groupFacebook, Instagram, Google
An illustration. The business and its posts are made up.
Social media post ideas for swim schools.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Summer registration opens Saturday. Post it Monday.”
- Start with
- Facebook, then Google Business Profile
- Post most
- Registration and open slots
- Best photo
- The pool and an instructor, in the water
- Never skip
- Water safety before summer
Registration
When each session opens, and how to enrol.
Open slots
By day, time, age and level. Parents search for exactly that.
Water safety
Short, practical, before summer. It is why parents trust you.
Milestones
A first float, a first lap. With the parent's permission.
Meet the instructors
Names, certifications, who they teach.
The pool
Water temperature, class sizes, the viewing area.
Swim schools: why your Google profile matters.
Parents look for swim lessons close to home, by age, usually in spring. A Google Business Profile with your session dates, class sizes and photos of the pool puts you on the shortlist.
Asked by swim schools.
What should a swim school post on social media?
Registration dates, open lesson slots by age and level, water safety tips, swimmer milestones shared with the parent's permission, and instructor introductions. Dates and availability matter most to parents.
Which social media is best for a swim school?
Facebook, because parents plan activities and ask for recommendations there. Then Instagram for milestones, and Google Business Profile for nearby searches.
Can we post videos of children swimming?
Only with permission from each child's parent or guardian. Spica Post publishes what you approve; getting consent is your responsibility. Photos of the pool and instructors need no children in them.
When should we post about summer lessons?
Start in early spring, when families plan, and repeat as the session fills. You can schedule the announcement and reminders in one message.
Teach the lesson. We'll handle the posting.
