Who it's forGyms and studiosLeer en español
Coach the class. The class schedule posts itself.
Social media for gyms and fitness studios, done by asking.
You're on the floor, not at a desk. Say what's on the timetable this week and your Instagram, Facebook and Google profile are up to date.
The request: Two new morning classes this week. Post the timetable.
- Sun · 6:00 pmThis week's timetable: two new morning classesInstagramFacebook PagesGoogle Business ProfileScheduled
- Tue · 7:00 amThree spots left in Thursday's beginners' sessionInstagramFacebook PagesGoogle Business ProfileScheduled
- Thu · 5:00 pmMeet Coach Renee, joining us this monthInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for gyms and fitness studios.
Before: A class cancelled at 6am and members turning up anyway
Now: One message posts the change everywhere in a minute.
Before: The new timetable living only on a whiteboard
Now: The week's classes posted every Sunday night, on schedule.
Before: Going quiet in January when you're busiest
Now: The month's posts are scheduled before the rush starts.
Get an hour a week back on the gym floor.
Your numbers, your sum. Move them and the figures follow.
52 hoursback on the gym floor, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Coach the class. The week is already scheduled.
- Mon
- Tue7:00 amThree spots left in Thursday's beginners' sessionInstagram, Facebook
- Wed
- Thu5:00 pmMeet Coach Renee, joining us this monthInstagram, Facebook, Google
- Fri
- Sat9:00 amOpen day next Saturday: bring a friendInstagram, Facebook, Google
- Sun6:00 pmThis week's timetable: two new morning classesInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for gyms and fitness studios.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Two new morning classes this week. Post the timetable.”
- Start with
- Instagram, then Google Business Profile
- Post most
- The timetable and spots left
- Best photo
- A full class, mid-session
- Never skip
- Class changes and cancellations
The timetable
The week ahead, and any change the moment it happens.
Spots left
A class with room in it is worth a post.
Coaches
Who they are and what they teach.
Member milestones
With the member's permission.
Open days and offers
Trial weeks, bring-a-friend days, new-member offers.
Short form tips
One movement, one cue, one short video.
Gyms and studios: why your Google profile matters.
Most people join a gym near where they live or work. When they search, a Google Business Profile with current hours, recent photos and this week's update tells them the place is open and active.
Asked by gyms and fitness studios.
What should a gym post on social media?
The weekly timetable, class changes, spots left, coach introductions, open days and short training tips. Posts about your own members and coaches do better than generic fitness content.
Can I post a last-minute class change?
Yes. Message your assistant with the change, approve the draft, and it is published to every account straight away. For example: “Three spots left in Thursday's beginners' session”.
Does it handle video?
Yes. Send the clip with a line about it. Video goes to Instagram, Facebook, TikTok and YouTube, within each plan's file size limit. For example: “Meet Coach Renee, joining us this month”.
Coach the class. We'll handle the posting.
