Who it's forOrthodontistsLeer en español
Straighten the smile. The braces-off days post themselves.
Social media for orthodontists, done by asking.
The clinic runs on fifteen-minute adjustments all afternoon. Say what's new this week and your accounts are kept current for the families who follow you.
The request: Free consultations this month, after-school times. Post it.
- Mon · 8:30 amFree consultations this month: after-school times availableFacebook PagesInstagramGoogle Business ProfileScheduled
- Wed · 3:30 pmBraces off today: congratulations, MateoFacebook PagesInstagramGoogle Business ProfileScheduled
- Fri · 9:00 amWhen should a child first see an orthodontist?Facebook PagesInstagramGoogle Business ProfileScheduled
Less admin for orthodontists.
Before: Braces-off days celebrated in the chair and nowhere else
Now: Send the photo, with consent. It's posted that afternoon.
Before: Summer consultation slots, the easiest time for families, unannounced
Now: Posted in spring, while school is still in.
Before: Parents unsure when a child should first be seen
Now: A plain answer, posted and easy to share.
Get an hour a week back chairside.
Your numbers, your sum. Move them and the figures follow.
52 hoursback chairside, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Straighten the smile. The week is already scheduled.
- Mon8:30 amFree consultations this month: after-school times availableFacebook, Instagram, Google
- Tue
- Wed3:30 pmBraces off today: congratulations, MateoInstagram, Facebook
- Thu
- Fri9:00 amWhen should a child first see an orthodontist?Facebook, Instagram, Google
- Sat
- Sun5:00 pmBroke a bracket? What to do until we openFacebook, Instagram, Google
An illustration. The business and its posts are made up.
Social media post ideas for orthodontists.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Free consultations this month, after-school times. Post it.”
- Start with
- Instagram and Google Business Profile
- Post most
- Braces-off days and consultations
- Best photo
- A new smile, with written consent
- Never skip
- Summer consultation openings
Braces-off days
With written consent. The posts families share most.
Free consultations
When they are, and what happens at one.
Plain answers
When to start, braces or aligners, how long it takes. In general terms.
Appliance care
What to eat, what to avoid, what to do about a poking wire.
Contests and events
Patient appreciation days, school visits, sports mouthguard days.
Meet the team
The orthodontist, the assistants, the front desk.
Orthodontists: why your Google profile matters.
Parents choose an orthodontist close to home and school, usually after asking other parents. A Google Business Profile with consultation details, real photos of the practice and a recent update supports that recommendation.
Asked by orthodontists.
What should an orthodontist post on social media?
Braces-off celebrations shared with written consent, free consultation dates, plain general answers to parents' questions, appliance care tips, and team introductions. Keep clinical claims factual and avoid promising results. If you advertise a free or discounted visit, include any disclosure your state board requires.
Can we post patient photos?
Only with a signed authorization from the patient, or from a parent or guardian for a minor, and in line with the privacy and advertising rules that apply to your practice in your state. Spica Post publishes what you approve; getting consent is your responsibility.
Which social media is best for an orthodontic practice?
Instagram and Facebook for patient celebrations and parents, and Google Business Profile for families searching nearby.
Who at the practice does the posting?
Whoever you choose, such as the treatment coordinator or the front desk. One person messages the assistant with the week's news and approves the drafts. Nothing goes out without that approval.
Straighten the smile. We'll handle the posting.
