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Check the eyes. The new frames post themselves.
Social media for optometrists and eye care practices, done by asking.
Exams run back to back and the optical floor is busy. Say what's new this week and your Google profile, Facebook and Instagram stay current.
The request: Many benefits run out December 31. Remind people Friday.
- Mon · 8:30 amBack-to-school eye exams: booking for AugustFacebook PagesGoogle Business ProfileInstagramScheduled
- Wed · 12:00 pmJust in: the autumn frame collectionFacebook PagesGoogle Business ProfileInstagramScheduled
- Fri · 9:00 amMany vision benefits run out December 31. Check yoursFacebook PagesGoogle Business ProfileInstagramScheduled
Less admin for optometrists and eye care practices.
Before: Benefits expiring in December and patients remembering in January
Now: The use-it-or-lose-it reminder was scheduled in October.
Before: A new frame line that only walk-ins see
Now: The new frames posted the week they arrive.
Before: Back-to-school exam slots filling without a word
Now: Posted in July, while there is still room.
Get an hour a week back in the exam room.
Your numbers, your sum. Move them and the figures follow.
52 hoursback in the exam room, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Check the eyes. The week is already scheduled.
- Mon8:30 amBack-to-school eye exams: booking for AugustFacebook, Google
- Tue
- Wed12:00 pmJust in: the autumn frame collectionInstagram, Facebook
- Thu
- Fri9:00 amMany vision benefits run out December 31. Check yoursFacebook, Instagram, Google
- Sat
- Sun5:00 pmTip: the 20-20-20 rule for screen-tired eyesInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for optometrists and eye care practices.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Many benefits run out December 31. Remind people Friday.”
- Start with
- Google Business Profile, then Instagram
- Post most
- New frames and benefit deadlines
- Best photo
- New frames, worn, with permission
- Never skip
- Year-end benefit reminders
New frames
The frames, on a team member or a patient who agreed in writing, with the designer named.
Benefit deadlines
Insurance and flexible spending reminders before year end.
Back to school
Children's exams, booked before term starts.
Open appointments
Same-week exams and contact lens fittings.
Eye care basics
Screen breaks, sunglasses, when a child should first be seen.
Meet the team
Doctors, opticians and the front desk.
Optometrists: why your Google profile matters.
People look for an eye doctor near home or work and check hours, insurance and frames before they call. A Google Business Profile with current hours, real photos of the optical and a recent update answers those questions.
Asked by optometrists and eye care practices.
What should an optometrist post on social media?
New frames, benefit and insurance deadlines, back-to-school exam reminders, open appointments, general eye care tips, and team introductions. Keep clinical advice general and avoid promising outcomes.
Which social media is best for an eye care practice?
Google Business Profile first, because patients search for an eye doctor nearby. Instagram is strong for frames, and Facebook reaches families.
When should we post benefit reminders?
Start in October and repeat through December, since many vision benefits and flexible spending balances expire at year end. You can schedule the whole run in one message.
Can we post patients in their new glasses?
Only with the patient's written consent, or a parent's or guardian's for a child, and in line with the privacy rules that apply to your eye care practice. Spica Post publishes what you approve; getting consent is your responsibility.
Check the eyes. We'll handle the posting.
