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Make the match. How a referral works posts itself.

Social media for nurse registries, done by asking.

A son learns on Tuesday that his mother leaves the hospital on Thursday and cannot be alone. Post how a referral works and how fast you can send someone, and he calls you before he calls anyone else.

A smiling woman with curly blonde hair in a sage blazer and a phone headset, fanning out caregiver profile cards and holding up the one she picked, beside the robot with a weekly schedule board of coloured blocks

The request: Families ask how caregivers are screened. Post the steps Wednesday at noon.

  1. Mon · 9:00 amHome from the hospital Thursday: how to have a caregiver thereFacebook PagesInstagramGoogle Business ProfileScheduled
  2. Wed · 12:00 pmHow every caregiver we refer is screenedFacebook PagesGoogle Business ProfileScheduled
  3. Fri · 9:00 amRegistry or agency: what is different, and what you pay forFacebook PagesInstagramScheduled

Less admin for nurse registries.

  • Before: Families who do not know how a registry differs from an agency

    Now: What a registry is, said plainly, every month.

  • Before: The same worry on every call: who are you sending into my mother's house

    Now: How caregivers are screened, step by step.

  • Before: Calls on a Friday for a caregiver that same night

    Now: How fast you can refer, and your after-hours line.

Get an hour a week back between referral calls.

Your numbers, your sum. Move them and the figures follow.

52 hoursback between referral calls, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Make the match. The week is already scheduled.

  1. Mon9:00 amHome from the hospital Thursday: how to have a caregiver thereFacebook, Instagram, Google
  2. Tue
  3. Wed12:00 pmHow every caregiver we refer is screenedFacebook, Google
  4. Thu
  5. Fri9:00 amRegistry or agency: what is different, and what you pay forFacebook, Instagram
  6. Sat
  7. Sun5:00 pmYour caregiver cannot come: how a back-up is sentFacebook, Google

An illustration. The business and its posts are made up.

Social media post ideas for nurse registries.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Families ask how caregivers are screened. Post the steps Wednesday at noon.”

Start with
Facebook, then Google Business Profile
Post most
How a referral works
Best photo
The office, phone and schedule in view
Never skip
How caregivers are screened
  • How a referral works

    The call, the match, the first day.

  • Screening

    Licence, background, references.

  • Registry or agency

    The difference, plainly.

  • Back-up care

    When the regular caregiver cannot come.

  • What it costs

    And what the family is paying for.

  • Ways to pay

    Long-term care insurance, and how it is billed.

Post ideas for every profession

Nurse registries: why your Google profile matters.

Families search for a caregiver near them the week of a hospital discharge. A Google Business Profile with your registry licence, how you screen and how fast you can refer gets the call.

Asked by nurse registries.

What should a nurse registry post on social media?

How a referral works, how caregivers are screened, how a registry differs from an agency, how a back-up is sent, what the family pays for and how to pay.

Which social media works for a nurse registry?

Facebook, where adult children ask for help, Instagram for short answers, and Google Business Profile for searches made the week of a discharge.

Can I post about the caregivers I refer?

With each caregiver's yes. They are independent, and a short introduction with their permission shows families who they might meet.

Can I post about a family I helped?

Not in a way that could identify them. Describe the situation in general terms, and never a name, an address or a diagnosis.

Make the match. We'll handle the posting.

Get started