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Retwist the roots. This month's openings post themselves.
Social media for loc specialists, done by asking.
A loc client books a month ahead, and a new one chooses a loctician by the parts. Post each finished head from behind and the openings you have left, and both find you.



The request: Three retwist openings are left this month. Post them Monday at 9.
- Mon · 9:00 amRetwist openings left this monthInstagramGoogle Business ProfileTikTokScheduled
- Wed · 6:00 pmStarter locs: coils, two-strand twists or interlocksInstagramGoogle Business ProfileTikTokScheduled
- Fri · 12:00 pmA loc repair, from behind: reattached, not cutInstagramGoogle Business ProfileTikTokScheduled
Less admin for loc specialists.
Before: The same message every week: how much for a retwist, and when
Now: Your retwist price and this month's openings, every Monday.
Before: People who think thinning locs have to be cut
Now: A repair shown before and after, with the owner's yes.
Before: New clients who do not know which start suits their hair
Now: Coils, two-strand twists and interlocks explained, one a week.
Get an hour a week back between retwists.
Your numbers, your sum. Move them and the figures follow.
52 hoursback between retwists, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Retwist the roots. The week is already scheduled.
- Mon9:00 amRetwist openings left this monthInstagram, Google
- Tue
- Wed6:00 pmStarter locs: coils, two-strand twists or interlocksInstagram, TikTok
- Thu
- Fri12:00 pmA loc repair, from behind: reattached, not cutInstagram, TikTok
- Sat
- Sun5:00 pmMicrolocs: the consultation comes firstInstagram, Google
An illustration. The business and its posts are made up.
Social media post ideas for loc specialists.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Three retwist openings are left this month. Post them Monday at 9.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Fresh retwists, from behind
- Best photo
- The parts and the roots, in daylight
- Never skip
- The openings left this month
The grid, from behind
Clean parts and fresh roots.
Starter locs
Which method, for which hair.
Retwist day
What a four to six week cycle looks like.
Loc repairs
Reattached and reinforced, not cut.
Microlocs
The consultation, the install, the upkeep.
A month of openings
Because your clients book that far ahead.
Loc specialists: why your Google profile matters.
People search for a loctician near them when they decide to start, or when theirs moves away. A Google Business Profile with your work from behind, the methods you use and how to book gets the consultation.
Asked by loc specialists.
What should a loc specialist post on social media?
Fresh retwists from behind, starter loc methods explained, a repair with the client's yes, your microloc consultations, and the openings you have left this month.
Which social media works for a loctician?
Instagram and TikTok, where the parts and the roots can be seen, and Google Business Profile for people searching for a loctician nearby.
Do I need the client's face in the photo?
No. The work is the grid and the roots, and it shows from behind. Ask before posting even then, and tag the client only if they want it.
Can posts go out while I am mid-retwist?
Yes. Plan the week with your assistant once, and each post goes out at its time. You change one with a message between clients.
Retwist the roots. We'll handle the posting.

















