Who it's forHome care agenciesLeer en español
Care for the client. The caregiver openings go out anyway.
Social media for home care agencies, done by asking.
Scheduling shifts and covering call-outs takes the whole day. Say what families and caregivers need to hear this week, and every account is kept current.
The request: Hiring caregivers for weekday and overnight shifts. Post it.
- Mon · 8:30 amNow hiring caregivers: weekday and overnight shiftsFacebook PagesLinkedInGoogle Business ProfileInstagramScheduled
- Wed · 12:00 pmFive signs a parent may need help at homeFacebook PagesLinkedInGoogle Business ProfileInstagramScheduled
- Fri · 9:00 amThank you, Gloria: five years with our familiesFacebook PagesLinkedInGoogle Business ProfileInstagramScheduled
Less admin for home care agencies.
Before: Always hiring, and only posting on job boards
Now: A caregiver opening posted to every account each week.
Before: Families searching at midnight and finding a silent profile
Now: A recent, reassuring update on your Google profile every week.
Before: Caregiver appreciation remembered after the fact
Now: Work anniversaries and thank-yous, scheduled ahead.
Get an hour a week back with the people you care for.
Your numbers, your sum. Move them and the figures follow.
52 hoursback with the people you care for, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Care for the client. The week is already scheduled.
- Mon8:30 amNow hiring caregivers: weekday and overnight shiftsFacebook, LinkedIn, Google
- Tue
- Wed12:00 pmFive signs a parent may need help at homeFacebook, Google
- Thu
- Fri9:00 amThank you, Gloria: five years with our familiesFacebook, Instagram, LinkedIn
- Sat
- Sun5:00 pmFree in-home assessments this monthFacebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for home care agencies.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Hiring caregivers for weekday and overnight shifts. Post it.”
- Start with
- Facebook and Google Business Profile
- Post most
- Caregiver openings and family guidance
- Best photo
- Your caregivers and office team
- Never skip
- Caregiver recognition
Hiring
Shifts, pay range, training, and how to apply. Describe the job and its requirements, not the kind of person. Post it weekly.
Guidance for families
Signs to watch for, how to start the conversation, what care costs.
Caregiver recognition
Anniversaries and thank-yous, with the caregiver's permission.
What you provide
Companionship, personal care, overnight, respite. In plain words.
Assessments
What a first visit involves, and that it is free if it is.
Licences and training
Your state licence, if your state requires one, background checks, how caregivers are trained.
Home care agencies: why your Google profile matters.
Families look for home care close to a parent's address, usually after a fall or a hospital stay, and often late at night. A Google Business Profile with your licence, if your state requires one, the areas you serve and a recent update is the first sign they can trust you.
Asked by home care agencies.
What should a home care agency post on social media?
Caregiver job openings, practical guidance for families, caregiver recognition, the services you provide, and how assessments work. Never share anything that could identify a client.
Which social media is best for a home care agency?
Facebook reaches both families and caregivers. Google Business Profile matters for families searching nearby, and LinkedIn helps with hiring and referral partners.
Can we post photos of clients?
Only with written consent from the client or their legal representative, and in line with the privacy rules that apply to your agency. Spica Post publishes what you approve; getting consent is your responsibility.
Can we use it for caregiver recruiting?
Yes. Tell your assistant the shifts and how to apply, and a hiring post is drafted for each account. You can schedule it to repeat weekly by listing the dates.
Care for the client. We'll handle the posting.
