Who it's forDoulas and midwivesLeer en español
Be at the birth. Your open months post themselves.
Social media for doulas and midwives, done by asking.
You can be called away for thirty hours with no notice. Schedule the month's posts in one sitting, and your accounts keep going while you're at a birth.
The request: Now booking September and October due dates. Post Monday.
- Mon · 9:00 amNow booking September and October due datesInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 12:00 pmWhat a doula does, and what a doula doesn'tInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 9:00 amChildbirth class series starts on the 6th: five couplesInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for doulas and midwives.
Before: Going silent for a week every time you're at a birth
Now: The month was scheduled in advance. Nothing stops.
Before: Families not knowing which due months you still have room for
Now: Your availability posted at the start of each month.
Before: The same first question: what does a doula actually do?
Now: Answered once, plainly, on every account.
Get an hour a week back with your families.
Your numbers, your sum. Move them and the figures follow.
52 hoursback with your families, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Be at the birth. The week is already scheduled.
- Mon9:00 amNow booking September and October due datesInstagram, Facebook, Google
- Tue
- Wed12:00 pmWhat a doula does, and what a doula doesn'tInstagram, Facebook, Google
- Thu
- Fri9:00 amChildbirth class series starts on the 6th: five couplesInstagram, Facebook
- Sat
- Sun5:00 pmFree meet-and-greet calls this weekInstagram, Facebook, Google
An illustration. The business and its posts are made up.
Social media post ideas for doulas and midwives.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Now booking September and October due dates. Post Monday.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Availability and plain answers
- Best photo
- You, smiling, by name
- Never skip
- Due months you still have room for
Due-month availability
Which months you have room for. Families plan far ahead.
What you do
Birth, postpartum, lactation, classes. In plain words.
Classes and groups
Dates, how many places, how to join.
Plain answers
What to pack, when to call, what the first week is like. General, not medical advice.
Your training
Certifications, years, your midwifery licence if your state requires one, and the hospitals and birth centers you know.
Meet-and-greets
A free first call lowers the barrier.
Doulas and midwives: why your Google profile matters.
Families look for a doula or midwife nearby months before a due date and read everything. A Google Business Profile with your certifications, the area and hospitals you serve and a recent update helps them feel they know you.
Asked by doulas and midwives.
What should a doula post on social media?
Which due months you have room for, what your services include, class dates, plain general answers to common questions, your training, and how to book a first call. Keep information general and never share a client's story without written permission. If you advertise a free call or visit, include any disclosure your state requires of your profession.
Which social media is best for doulas and midwives?
Instagram, where expecting families look for support, then Google Business Profile for nearby searches and Facebook for local parent groups.
What happens to my posts while I'm at a birth?
They go out as scheduled. You can plan the month in one conversation beforehand, so your accounts stay active when you are unreachable.
Can I share a birth story?
Only with the family's written consent, and without any detail they have not agreed to. Spica Post publishes what you approve; getting consent is your responsibility.
Be at the birth. We'll handle the posting.
