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Train the dog. The class dates post themselves.
Social media for dog trainers, done by asking.
You have a lead in one hand and treats in the other. Send a clip from today's session, say what the dog learned, and it's posted.
The request: Puppy class starts the 9th, two spots left. Post it.
- Mon · 9:00 amPuppy class starts Saturday the 9th: two spots leftInstagramFacebook PagesGoogle Business ProfileTikTokYouTubeScheduled
- Wed · 12:00 pmOne-minute tip: stop pulling without a special collarInstagramFacebook PagesGoogle Business ProfileTikTokYouTubeScheduled
- Fri · 5:00 pmSix weeks ago Moose couldn't pass another dog. TodayInstagramFacebook PagesGoogle Business ProfileTikTokYouTubeScheduled
Less admin for dog trainers.
Before: Puppy class starting Saturday with two spots unfilled
Now: The start date posted two weeks out, with a reminder scheduled.
Before: A dog's first calm walk past another dog, filmed and forgotten
Now: Send the clip. It's on every account today.
Before: The same question about pulling on the lead, every day
Now: Answered once in a short post you can point people to.
Get an hour a week back at the end of the leash.
Your numbers, your sum. Move them and the figures follow.
52 hoursback at the end of the leash, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Train the dog. The week is already scheduled.
- Mon9:00 amPuppy class starts Saturday the 9th: two spots leftInstagram, Facebook, Google
- Tue
- Wed12:00 pmOne-minute tip: stop pulling without a special collarInstagram, TikTok, YouTube
- Thu
- Fri5:00 pmSix weeks ago Moose couldn't pass another dog. TodayInstagram, Facebook
- Sat
- Sun5:00 pmPrivate sessions: three openings this weekFacebook, Instagram, Google
An illustration. The business and its posts are made up.
Social media post ideas for dog trainers.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Puppy class starts the 9th, two spots left. Post it.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Class dates and one-minute tips
- Best photo
- A dog holding a sit, mid-distraction
- Never skip
- Class start reminders
Class dates
Puppy, basic, reactive-dog. Say the start date and the spots left.
One-minute tips
A single behaviour and the one thing to change.
Before and after
The same dog, six weeks apart. With the owner's permission.
Your methods
Say how you train. Owners choose on it.
Openings
Private sessions and board-and-train dates.
Graduates
The class photo on the last day. Owners share it.
Dog trainers: why your Google profile matters.
Owners look for a trainer nearby when a behaviour has become a problem, and they want to see how you work. A Google Business Profile with your methods, class dates and recent clips of real dogs gets the enquiry.
Asked by dog trainers.
What should a dog trainer post on social media?
Class start dates and spots left, short training tips, progress clips of real dogs shared with the owner's permission, your training methods, and openings for private sessions. Show the dog doing the thing.
Which social media is best for dog trainers?
Instagram, TikTok and YouTube Shorts for short clips, Facebook for local owners and community groups, and Google Business Profile for people searching for a dog trainer nearby.
How do I fill a group class?
Post the start date about two weeks ahead, say how many spots are left, and remind a few days before. All three posts can be scheduled in one message.
Can I post video from a session?
Yes. Send the clip with a line about it. Video goes to Instagram, Facebook, TikTok and YouTube, within each plan's file size limit. For example: “One-minute tip: stop pulling without a special collar”.
Train the dog. We'll handle the posting.
