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Run the workout. Tomorrow's workout posts itself.

Social media for CrossFit gyms, done by asking.

You coach six classes, mop the floor and programme the week. Say tomorrow's workout once and it's posted where members check the night before.

A smiling woman with curly blonde hair in a green vest top and leggings holding a kettlebell, beside the robot in a sweatband flexing one arm

The request: Monday's workout: back squats and a 12-minute AMRAP.

  1. Sun · 7:00 pmMonday's workout: back squats, then a 12-minute AMRAPInstagramFacebook PagesScheduled
  2. Tue · 12:00 pmNew here? Foundations starts on the 4th: six spotsInstagramFacebook PagesGoogle Business ProfileScheduled
  3. Fri · 5:00 pmPR board: eleven new bests this weekInstagramFacebook PagesScheduled

Less admin for CrossFit gyms.

  • Before: Members texting at 9pm to ask what tomorrow's workout is

    Now: Posted every evening at the time you choose.

  • Before: PRs on the whiteboard, wiped off by Monday

    Now: Send a photo of the board. The names are posted on Friday.

  • Before: A foundations course starting with empty spots

    Now: Announced three weeks out, with reminders already scheduled.

Get an hour a week back at the whiteboard.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the whiteboard, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Run the workout. The week is already scheduled.

  1. Mon
  2. Tue12:00 pmNew here? Foundations starts on the 4th: six spotsInstagram, Facebook, Google
  3. Wed
  4. Thu
  5. Fri5:00 pmPR board: eleven new bests this weekInstagram, Facebook
  6. Sat9:00 amBring a friend Saturday: partner workout at 9Instagram, Facebook, Google
  7. Sun7:00 pmMonday's workout: back squats, then a 12-minute AMRAPInstagram, Facebook

An illustration. The business and its posts are made up.

Social media post ideas for CrossFit gyms.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Monday's workout: back squats and a 12-minute AMRAP.”

Start with
Instagram, then Google Business Profile
Post most
Tomorrow's workout and the PR board
Best photo
A full class, mid-workout
Never skip
Foundations course dates
  • Tomorrow's workout

    Every evening. Members plan around it.

  • PR board

    A weekly photo of the board. Everyone looks for their name.

  • Foundations course

    Dates, spots, what a beginner will learn.

  • Member spotlight

    With their permission. One a month is enough.

  • Community days

    Bring a friend, in-house competitions, the cookout.

  • Schedule changes

    Holiday hours and coach swaps, the moment they happen.

Post ideas for every profession

CrossFit gyms: why your Google profile matters.

People search for a gym like yours nearby and want to know whether beginners fit in. A Google Business Profile with the class times, a foundations course and photos of real members shows them they do.

Asked by CrossFit gyms.

What should a CrossFit gym post on social media?

Tomorrow's workout, the weekly PR board, foundations course dates for beginners, member spotlights, community events, and schedule changes. Posts about your own members do better than generic fitness content.

Which social media is best for a CrossFit box?

Instagram for the daily workout and member wins, Facebook for the community, and Google Business Profile so people searching nearby find your class times and beginner course. A movement demo can also go to YouTube as a Short.

Can I schedule the whole week's workouts at once?

Yes. Send the week's programming and the time you want each one posted. Each is drafted and scheduled for the evening before on each account.

Can I post a last-minute class change?

Yes. Message your assistant with the change, approve the draft, and it is published to every account straight away. For example: “New here? Foundations starts on the 4th: six spots”.

Run the workout. We'll handle the posting.

Get started