Who it's forChildbirth classesLeer en español
Roll out the mats. The next series posts itself.
Social media for childbirth educators, done by asking.
A couple in their second trimester searches for a birth class and wonders which month to take it. Post each series with its dates, the due months it suits and the seats left, and they enrol the night they find you.
The request: The next series starts in two weeks. Post it Monday at 9.
- Mon · 9:00 amNext series starts in two weeks: for due dates in May and JuneInstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 12:00 pmWhat the series covers, class by classInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 9:00 amPartners come too: what they learnInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for childbirth educators.
Before: Couples who look for a class a week before the due date
Now: Which series fits which due month, posted every month.
Before: The same questions: does my partner come, is it online, is it in Spanish
Now: Each one answered in a post of its own.
Before: A series that starts with half the seats empty
Now: The seats still free, posted every week.
Get an hour a week back between class series.
Your numbers, your sum. Move them and the figures follow.
52 hoursback between class series, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Roll out the mats. The week is already scheduled.
- Mon9:00 amNext series starts in two weeks: for due dates in May and JuneInstagram, Facebook, Google
- Tue
- Wed12:00 pmWhat the series covers, class by classInstagram, Facebook
- Thu
- Fri9:00 amPartners come too: what they learnInstagram, Facebook
- Sat
- Sun5:00 pmOne day instead of five evenings: the weekend intensiveInstagram, Google
An illustration. The business and its posts are made up.
Social media post ideas for childbirth educators.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “The next series starts in two weeks. Post it Monday at 9.”
- Start with
- Instagram, then Google Business Profile
- Post most
- The next series, and who it fits
- Best photo
- The room set before class
- Never skip
- The seats left
The next series
Dates, and the due months it fits.
Class by class
What each session covers.
Partners
What a support person learns.
Online or in person
Both, if you offer both.
Classes in Spanish
If you teach them, say when.
Seats left
Counted down.
Childbirth classes: why your Google profile matters.
Expecting couples search for a childbirth class near them in the second trimester. A Google Business Profile with your next dates, what the series covers and the languages you teach in gets the enrolment.
Asked by childbirth educators.
What should a childbirth educator post on social media?
The next series with its dates and the due months it fits, what each class covers, what partners learn, whether you teach online or in Spanish, and the seats left.
Which social media works for a childbirth class?
Instagram, where expecting couples look, Facebook for local parent groups, and Google Business Profile for people searching nearby.
Should my posts give medical advice?
No. Say what the class teaches and tell readers to ask their own provider about their own pregnancy. You approve each post before it goes out.
Can I post photos from class?
With each couple's yes. The room set up before class, with the mats and the workbooks out, shows what a seat buys with no one in the frame.
Roll out the mats. We'll handle the posting.
