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Cater the event. The last event posts itself.
Social media for caterers, done by asking.
You load in at dawn and load out at midnight. Send three photos from the event on Monday, say a line, and the week is posted.
The request: Six December dates left for holiday parties. Post Friday.
- Mon · 10:00 amSaturday's wedding: a grazing table for 180InstagramFacebook PagesGoogle Business ProfileScheduled
- Wed · 12:00 pmOffice lunch for 40? Here's a sample menuInstagramFacebook PagesGoogle Business ProfileScheduled
- Fri · 9:00 amBooking holiday parties now: six December dates leftInstagramFacebook PagesGoogle Business ProfileScheduled
Less admin for caterers.
Before: A beautiful spread that was eaten before anyone posted it
Now: Send the photos on Monday. They're scheduled across the week.
Before: Holiday party dates filling with no word that you're booking
Now: The holiday booking post was scheduled in September.
Before: Enquiries that all ask what you can do for fifty people
Now: A sample menu for fifty, posted and pinned to your profile.
Get an hour a week back in the prep kitchen.
Your numbers, your sum. Move them and the figures follow.
52 hoursback in the prep kitchen, every year
$3,120of your working time, at $60 an hour
Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.
Get my hours back→Cater the event. The week is already scheduled.
- Mon10:00 amSaturday's wedding: a grazing table for 180Instagram, Facebook, Google
- Tue
- Wed12:00 pmOffice lunch for 40? Here's a sample menuFacebook, Instagram, Google
- Thu
- Fri9:00 amBooking holiday parties now: six December dates leftFacebook, Instagram, Google
- Sat
- Sun5:00 pmFrom the kitchen: 300 empanadas before breakfastInstagram, Facebook
An illustration. The business and its posts are made up.
Social media post ideas for caterers.
Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Six December dates left for holiday parties. Post Friday.”
- Start with
- Instagram, then Google Business Profile
- Post most
- Recent events and sample menus
- Best photo
- The full table, before guests arrive
- Never skip
- Holiday and wedding season dates
Last weekend's event
The table before the guests arrive. With the client's permission.
Sample menus
For 20, 50 and 150. It answers the first question everyone asks.
Dates available
Wedding season and December. Say how many are left.
Behind the scenes
Prep at scale impresses people who have never seen it.
Dietary options
Vegan, halal, gluten-free. Say what you do well.
Venues you know
Name the venues you have worked. Planners search for them.
Caterers: why your Google profile matters.
Caterers are found by people planning one event, searching nearby and comparing photos. A Google Business Profile with recent events, sample menus and the area you serve gets you onto the shortlist.
Asked by caterers.
What should a caterer post on social media?
Photos of recent events, sample menus by headcount, dates you still have available, behind-the-scenes prep, and the dietary options you offer. Photograph the spread before guests arrive.
Which social media is best for a catering business?
Instagram for the photos, Google Business Profile for people searching for a caterer nearby, and Facebook for local and corporate enquiries. LinkedIn is worth adding if you do office catering.
When should a caterer post about holiday bookings?
Start in September for December parties, and in January for wedding season. You can schedule the announcement and the follow-up reminders in one message.
Can I post several photos from one event?
Yes. Send the photos with a line about the event and they are used in the post for each account, sized to that platform's limits. You can also spread them across the week.
Cater the event. We'll handle the posting.
