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See patients. The open appointments go out anyway.

Social media for dental practices, done by asking.

The front desk is already stretched. Say what's new at the practice this week and your Google profile, Facebook and Instagram are kept current.

A smiling woman with curly blonde hair in a dental coat holding a model tooth and a dental mirror, beside the robot holding a giant toothbrush

The request: Hygiene appointments open Thursday. Let people know.

  1. Mon · 8:30 amHygiene appointments open this ThursdayFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 12:00 pmWelcome Dr. Okafor to the practiceFacebook PagesGoogle Business ProfileInstagramScheduled
  3. Fri · 9:00 amClosed Monday for the holidayFacebook PagesGoogle Business ProfileScheduled

Less admin for dental practices.

  • Before: A Google profile showing last year's holiday hours

    Now: Hours and closures posted before they matter.

  • Before: Open hygiene appointments nobody hears about

    Now: One message puts this week's openings on every account.

  • Before: A new dentist joining with no announcement

    Now: The welcome post is scheduled for their first day.

Get an hour a week back at the dental chair.

Your numbers, your sum. Move them and the figures follow.

52 hoursback at the dental chair, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

See patients. The week is already scheduled.

  1. Mon8:30 amHygiene appointments open this ThursdayFacebook, Google
  2. Tue
  3. Wed12:00 pmWelcome Dr. Okafor to the practiceInstagram, Facebook, Google
  4. Thu
  5. Fri9:00 amClosed Monday for the holidayFacebook, Google
  6. Sat10:00 amTip: how long to wait to brush after coffeeInstagram, Facebook
  7. Sun

An illustration. The business and its posts are made up.

Social media post ideas for dental practices.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Hygiene appointments open Thursday. Let people know.”

Start with
Google Business Profile, then Facebook
Post most
Open appointments and team news
Best photo
The team, and the practice itself
Never skip
Holiday hours and emergency cover
  • Open appointments

    Cancellations and quiet days, posted while they can still be filled.

  • Meet the team

    New dentists, hygienists and the people at the front desk.

  • Plain answers

    What a first visit involves, what to do about a chipped tooth.

  • Hours and closures

    Holidays, late evenings, emergency cover.

  • New services

    Say what you now offer, in plain words, without promising outcomes.

  • Practice news

    New equipment, a refurbished waiting room, a community event.

Post ideas for every profession

Dentists: why your Google profile matters.

People choose a dentist close to home or work, and they look the practice up before they call. A Google Business Profile with current hours, real photos of the practice and a recent update makes that first call more likely.

Asked by dental practices.

What should a dental practice post on social media?

Open appointments, team introductions, changes to hours, plain answers to common patient questions, and practice news. Keep clinical claims factual and avoid promising results.

Can we post patient photos?

Only with the patient's written consent, or a parent's or guardian's for a child, and in line with the privacy rules that apply to your dental practice. Spica Post publishes what you approve; getting consent is your responsibility.

Who at the practice does the posting?

Whoever you choose, such as the office manager. One person messages the assistant with the week's news and approves the drafts. Nothing goes out without that approval.

See patients. We'll handle the posting.

Get started