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Detail the car. The shine posts itself.

Social media for car detailers, done by asking.

You're elbow-deep in a foam cannon and a filthy minivan. Send the before and the after when you finish, and it's on every account today.

A smiling woman with curly blonde hair in a green polo holding a spray bottle and a microfibre towel, beside the robot in an apron with a polishing machine

The request: Two mobile slots open Thursday, east side. Post it.

  1. Mon · 8:00 amTwo mobile slots open Thursday, east sideInstagramFacebook PagesGoogle Business ProfileScheduled
  2. Wed · 5:00 pmBefore and after: a family SUV after three kids and a dogInstagramFacebook PagesGoogle Business ProfileScheduled
  3. Fri · 12:00 pmWatch: ceramic coating beading in the rainInstagramFacebook PagesTikTokScheduled

Less admin for car detailers.

  • Before: Jaw-dropping interiors that only the owner ever sees

    Now: Send both photos from the driveway. They're posted today.

  • Before: A rained-out Thursday and nothing to fill it

    Now: One message posts the open slot on every account.

  • Before: Ceramic coating nobody knows you offer

    Now: Each coating job becomes a post, water beading and all.

Get an hour a week back on the detail.

Your numbers, your sum. Move them and the figures follow.

52 hoursback on the detail, every year

$3,120of your working time, at $60 an hour

Spica Post does it from $29 a month.Or $99 once, if three accounts are all you need.

Get my hours back

Detail the car. The week is already scheduled.

  1. Mon8:00 amTwo mobile slots open Thursday, east sideInstagram, Facebook, Google
  2. Tue
  3. Wed5:00 pmBefore and after: a family SUV after three kids and a dogInstagram, Facebook, Google
  4. Thu
  5. Fri12:00 pmWatch: ceramic coating beading in the rainInstagram, TikTok, Facebook
  6. Sat
  7. Sun5:00 pmPollen season: book a wash and seal before it bakes onFacebook, Instagram, Google

An illustration. The business and its posts are made up.

Social media post ideas for car detailers.

Tell your assistant any of these in a sentence and it becomes a post for each account. For example: “Two mobile slots open Thursday, east side. Post it.”

Start with
Instagram, then Google Business Profile
Post most
Before and after, and open slots
Best photo
The same seat, before and after
Never skip
Pollen and road salt season
  • Before and after

    Interiors especially. The dirtier the before, the better the post.

  • Satisfying video

    Foam, extraction, a pressure rinse. Ten seconds.

  • Ceramic and paint correction

    The swirl marks, then the mirror. Explain what it protects against.

  • Open slots

    Name the day and the side of town.

  • Packages

    What each one includes, and how long it takes.

  • Seasonal

    Pollen, road salt, love bugs, before a road trip, before selling.

Post ideas for every profession

Car detailers: why your Google profile matters.

Detailing is bought nearby and judged by photos. A Google Business Profile with recent before-and-after shots, your service area and whether you come to the customer wins the booking.

Asked by car detailers.

What should a car detailer post on social media?

Before-and-after photos, short satisfying videos, ceramic coating and paint correction results, open slots, and what each package includes. Ask the owner before showing a plate or a recognisable car.

Which social media is best for a detailing business?

Instagram and TikTok for the before-and-after videos, Google Business Profile for people searching for detailing nearby, and Facebook for local groups.

How do I get more mobile detailing customers?

Post where you will be and when. Tell your assistant the day and the area, and the open slots go to every account after you approve them. Recent photos on your Google Business Profile do the rest.

Can I post from a job?

Yes. Send the photos or a clip and a line to your assistant from your phone. Approve the draft and it is published or scheduled.

Detail the car. We'll handle the posting.

Get started