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How do I schedule Instagram posts?

The short answer

You can schedule a post inside the Instagram app if you have a professional account, or in Meta Business Suite on a computer. If you also post to Facebook, Google or other platforms, a publishing tool such as Spica Post schedules all of them from one message.

A smiling woman with curly blonde hair in a cardigan and reading glasses holding an open book, beside the robot holding up a light bulb

In Instagram itself

Professional accounts (business or creator) have a scheduling option when creating a post. It covers Instagram only, and you set each post up by hand.

In Meta Business Suite

Meta's free tool schedules to Instagram and Facebook together from a computer or its app. It does not post to Google Business Profile or other networks.

With Spica Post

  1. Connect Instagram by signing in and approving access.
  2. Send your assistant the photo and a line about it.
  3. Say when it should go out.
  4. Approve the caption. It is published at that time.

What Instagram needs from you

A professional account, business or creator. A photo or a video for every post. A carousel can hold up to 10. A video is published as a reel.

What stops a scheduled post

A personal account, a connection that has expired, or a file Instagram does not accept. Spica Post checks the draft against Instagram's limits before it is scheduled, and tells you if the connection needs renewing.

This week's Instagram posts, scheduled in one message.

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