How much does social media management cost?

Social media management is several jobs under one name: planning what to say, taking photos and video, writing each post, scheduling it, replying to comments and messages, running adverts, and reporting on results. A quote that looks cheap usually leaves some of these out.

An agency or freelancer, for a monthly fee. You get a person who plans and creates, which is worth paying for if you want campaigns, a photo shoot or someone answering comments.

An employee, for a salary. It makes sense when social media is a large part of how you sell.

A publishing tool, for a small fixed price. You say what is happening this week; the tool writes a version for each account and schedules it. Nobody shoots content or replies to comments for you.

How many accounts and how many posts a week, whether video is included, whether they reply to comments and messages, and whether they run paid adverts. Prices also vary a great deal from one city to another, so we do not quote a market rate here. Ask two or three providers for a quote on the same list of work.

1. Are the accounts opened in my business's name, and do I keep them if we part ways?
2. How many posts a week, on which accounts?
3. Do I see each post before it goes out?
4. Who owns the photos and video you make?
5. How long is the contract, and how do I end it?

Starter is $99 once, for three connected accounts. Studio is $29 a month and Pro is $99 a month, and both start with seven days free. You tell your own AI assistant what is happening, approve the drafts, and they are published on schedule.

• Pricing→
• Should I hire a social media manager or use a scheduling tool?→
• How it works→

Reviewed 3 October 2026.